X-Factor Calculator

The calculator below will walk you through the 15 X-FACTORS that will determine the difficulty of generating leads for your business and will tell us whether your lead generation will cost more or less than the industry standard.

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Has Physical Location

Does the business have a physical storefront or office?

Average Product/Service Price

What is the average price of the products/services you offer?

Sale Occurrence

Is your product or service a one-time sale or is it recurring?

Average Conversion Rate

Is your lead-to-sale conversion low or high? 20% and up is high.

Customer Reviews

Do you have more than 20 positive customer reviews available for the public to access?

Customer Rating

Is your company rating high or low? High is 4 or 5 stars out of 5.

Years In Business

Have you been in business for 5 years or more?

Have Sales Process

Do you have a proven sales process in place to convert leads into customers?

Lead Capacity

Do you need more than 30 leads or less than 30 leads per month?

Customer Capacity

Can you handle more than 10 customers per week or less than 10?

Local or National

Is your customer target market local or national?

Population

Is the population of your target area less than 100,000?

Seasonal

Is your product or service seasonally based?

Has Facebook Page

Does your business have a professionally designed Facebook page we can access?

Below is your X-FACTOR percentage

Based on the niche market your business is in, your cost-per-lead price will increase by your X-FACTOR value to determine your final cost-per-lead price.

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Service Summary

Description Quantity Price
Discount :
Total :0.00%

Current Retail Price Before X-FACTOR

After you have the final X-FACTOR value, multiply it to the client’s niche market below. I.E If the X-FACTOR value is 23% and their niche is Entertainment, then the math is $40 x 1.23 or $49.20 for each lead. At this point, it’s just a matter of how many leads they want. Our minimum is $500. Anything below $500 is not worth our time. This does not have to be a monthly subscription or require a contract.