Whether it’s A or B or both, trying to market your business can get stressful!
If you decide to do it on your own, you’ll have to spend a ton of time learning the ins and outs of online marketing instead of focusing your time on running your actual business and making sure your customers are happy.
If you take the easy route and simply bought into a program like Zillow where cheap leads are a dime a dozen, you’re likely getting tired of chasing them down and fighting off others in the same field as you. Sure, you get results, but at what cost?