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Wow, What A First Day

27 Dec
2007

My first day and I caused all kinds of commotions. I got responses from newbies, seasoned marketers and even Charles Heflin, the NetAudioAds PPP marketing director (hey, how’d you find my blog so quick anyway, this is an almost non-existent blog). Anyway, for those of you who don’t want to read the review and 20 plus comments, then let me try to summarize it all in this post.

What’s great is I had this LOOONG summary and failed to save as I go, lol. The browser died and now I’m starting over again. I can’t believe I made that mistake. Saving now!

In yesterday’s post, I pretty much said that Pay-Per-Play will fail and is going to annoy the hell out of people (pardon my Spanish) and that advertisers/publishers should use it at their own risk. My main concern about Pay-Per-Play (PPP), aside from what else PPP stands for when I was in Japan, was how it could be detrimental to some sites. Charles Heflin even said in his response to my post, “PPP IS NOT appropriate for all websites.”

Some agreed with what I said and will not use the program. Some agreed and still will because it’s a way to make money. Some disagreed and will use it because it’s a way to make money. One person insulted me and said I should have spent my time talking about Santa Sal (I’m still waiting for more info on this person, btw).

Now, aside from dozens of people (throughout the Internet) saying that NetAudioAds have been making false claims about what advertisers they have, how many advertisers/publishers they had and even their issues paying affiliates, I really don’t care. That’s their problem, not mine, and I will not say a company is a scam unless I had personal experience with them and have evidence to back it up. (Saving now.)

What I am saying is that you should use PPP with a grain of salt (not literally, take that out of your mouth). I’ll have to agree with Luke Parker’s comment about using them since they have big names backing them up and his site gets primarily new visitors (not repeat). This also goes into agreement with Gary Gross that it depends on niche sites. Use the audio ads on sites you think is best suitable for the market. Don’t try to make your site fit in, make the ads fit in. If it don’t, don’t use it.

You could very well come laughing in my face 6 months from now when you are waving some giant checks in my face or you’ll be crying about why you lost all your customers. It all depends on what you do so make sure that you thoroughly test it before keeping it on your site permanently or a long period of time. (Did I save yet?)

Oh, as per Charles request, I’ll include their marketing channel, SellPPP.com:

Selling PPP Reach

There you have it. In my previous post I had Alexa graphs of NetAudioAds.com (had nothing for the past 2 years) and Voice2Page.com (the main site), which also showed a spike starting this December. I don’t care how suspicious that looks, I care about its usability and the impact it will make to the people. (Saving.)

I do wish everyone the best of luck and sincerely hope you are able to make PPP your vehicle to success. Please do your research though and see what it reveals. For instance here.

Thanks for reading.

Sincerely,
Kevin Lam

P.S. I’m saving now!

Kevin Lam
author

Kevin Lam is a self-taught internet marketer, web developer and traffic conversion expert that started since he was 17 in 2000. Even throughout his 5 years in the Navy, Kevin continued to hone his skills. Kevin now owns multiple digital companies including a Strategic, Digital Marketing Firm, a Sales Funnel Concierge Service, General Support Company and other digital products.

3 Comments

  1. Christopher J. | January 15, 2008 at 12:42 pm

    G`day Kevin,

    I understand why you think PPP will fail and be annoying as that was my first reaction also, I can`t stand auto-start audio BUT … that`s usually because it`s used totally wrong.

    After seeing Charles Helfin is involved and seeing his comments, well I think it will be a success … Charles knows his stuff.

    And you wonder how he found you so quick … lol … he lives and breathes keywords and LSI online and would no doubt be alert to any negative comments on what he does or is associated with no matter how obscure it is, you should check out his work on LSI and Silo Structuring Kev, it`s something i`m getting into.

    Not so sure i`ll be getting into the Pay Per Play though but I do think it isn`t as bad as I thought at first … popups are very annoying but they`re everywhere still because they work … this will as well.

    Christopher J.

  2. barney | January 18, 2008 at 4:25 am

    2008-01-17 22:04:48

    Kevin,

    The problem I have with PPP is the same one I’ve had with online video and audio since day one. But no one else seems bothered by it. It’s a simple, two-syllable word: bandwidth.

    Right now, if I go to, say USA Today for a news flash, I’m usually delayed anywhere from ten to thirty seconds while ads download from third-party servers. Most of those ads are graphically heavy, so I can understand the delay.

    But I can’t see the page until the ads finish downloading. If the page were rendered first, _then_ the ads downloaded, so that I could view the content I came for, I wouldn’t mind so much – hell, I might even look at the ads.

    When I load a page that has integral video or audio, I have the same problem … the video buffers forever, plays for three to five seconds, then buffers again. I have a fairly fast connection, so I dread to think what this would be like on dial-up (which still defines almost half of all US Web connectivity).

    Audio is not quite as bad, but it’s usually still patchy, and if there’s a three-second delay in the middle of a brand name, I’m prolly not gonna remember that brand.

    OK, a five-second audio may – may! – download fairly quickly, but it’s still gonna delay page rendering, and it’s still gonna get caught mid-buffer from time to time.

    Two things are likely to kill PPP, from my techie point of view: delivery (servers) and delivery (bandwidth).

    If they don’t have the server capacity to handle peak loads, pages will be slow to load, perhaps will not load, while waiting for the audio to be delivered.

    Even if they do have the server capacity, there is a finite limit to the bandwidth the current Internet infrastructure can handle. We seem to be approaching the asymptote of that bandwidth.

    PPP will fail or succeed, initially, not upon their content, but upon their delivery.

    Mind you, I’ve opted in to PPP … that’s the only way I can truly judge their worth to my endeavors. But I’ll drop ’em like a hot potato if they start slowing down my pages.

    BTW, glad you’re back, & congratulations upon incipient fatherhood. Seems kinda unfair though. You’ll get the lion’s share of the credit, but all you did was lay the keel. ‘Tis your wife who built, and will launch, the vessel . Best wishes to the three of you.

    Make a good day …
    … barn

  3. Kevin Lam | January 20, 2008 at 11:58 am

    Hi Christopher and Barn,

    I’m glad both of you are able to take a dabble at them and give them a test run. I’m far too busy to even do that, let alone respond to you guys. However, that’s an obligation I cannot ignore.

    Now Barn, you had a point about it being the only way you could truly judge their worth. Without that, we really can’t say much about the company so I cease to say such things.

    And Christopher, I must also say that you are right that Charles trying to make his company successful. Anyone would and I can understand his point of view perfectly. There were times I had to defend FAN and they asked how I found the thread so fast when it was only hours since it was submitted.

    Point is, “it aint over ’til the fat lady sings.”

    Thank you for all of your inputs.

    Sincerely,
    Kevin Lam

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