My first day and I caused all kinds of commotions. I got responses from newbies, seasoned marketers and even Charles Heflin, the NetAudioAds PPP marketing director (hey, how’d you find my blog so quick anyway, this is an almost non-existent blog). Anyway, for those of you who don’t want to read the review and 20 plus comments, then let me try to summarize it all in this post.
What’s great is I had this LOOONG summary and failed to save as I go, lol. The browser died and now I’m starting over again. I can’t believe I made that mistake. Saving now!
In yesterday’s post, I pretty much said that Pay-Per-Play will fail and is going to annoy the hell out of people (pardon my Spanish) and that advertisers/publishers should use it at their own risk. My main concern about Pay-Per-Play (PPP), aside from what else PPP stands for when I was in Japan, was how it could be detrimental to some sites. Charles Heflin even said in his response to my post, “PPP IS NOT appropriate for all websites.”
Some agreed with what I said and will not use the program. Some agreed and still will because it’s a way to make money. Some disagreed and will use it because it’s a way to make money. One person insulted me and said I should have spent my time talking about Santa Sal (I’m still waiting for more info on this person, btw).
Now, aside from dozens of people (throughout the Internet) saying that NetAudioAds have been making false claims about what advertisers they have, how many advertisers/publishers they had and even their issues paying affiliates, I really don’t care. That’s their problem, not mine, and I will not say a company is a scam unless I had personal experience with them and have evidence to back it up. (Saving now.)
What I am saying is that you should use PPP with a grain of salt (not literally, take that out of your mouth). I’ll have to agree with Luke Parker’s comment about using them since they have big names backing them up and his site gets primarily new visitors (not repeat). This also goes into agreement with Gary Gross that it depends on niche sites. Use the audio ads on sites you think is best suitable for the market. Don’t try to make your site fit in, make the ads fit in. If it don’t, don’t use it.
You could very well come laughing in my face 6 months from now when you are waving some giant checks in my face or you’ll be crying about why you lost all your customers. It all depends on what you do so make sure that you thoroughly test it before keeping it on your site permanently or a long period of time. (Did I save yet?)
Oh, as per Charles request, I’ll include their marketing channel, SellPPP.com:
There you have it. In my previous post I had Alexa graphs of NetAudioAds.com (had nothing for the past 2 years) and Voice2Page.com (the main site), which also showed a spike starting this December. I don’t care how suspicious that looks, I care about its usability and the impact it will make to the people. (Saving.)
I do wish everyone the best of luck and sincerely hope you are able to make PPP your vehicle to success. Please do your research though and see what it reveals. For instance here.
Thanks for reading.
P.S. I’m saving now!