If you have a website for a few years, chances are you often wonder whether it is the right time to do a total redesign of your website or not. Well, here are some points to consider before you go diving in head first:
Are you thinking of a redesign because you’re tired of the same old look?
If so, it is not yet the right time to do a redesign. You might be tired of the look, but a lot of your visitors might rely on seeing the same thing so it is easier to navigate and reference to. Of course, you could also give them a little warning that changes are about to take affect.
On the other hand, if your website is not converting from visitors to members, subscribers or sales, then perhaps it is time for a redesign. It’s hard to know whether your site is converting or not unless you track the number of unique visitors and finding out what they do on your website.
The primary purpose of a website is to capture a lead. If your site is falling behind in that department, then it may be time to re-structure your site, change the content and perhaps even change the design of your website. However, you must take precaution and make sure that the navigation is similar or enhanced.
If you can do it yourself, obviously, you wouldn’t be reading this. If you need help with it, we can certainly sit down and discuss your objectives and goals. We will then sketch up a model you would be happy with and make sure that it is converting higher than it already is now.
This article was written by Dallas’ rankaboveothers.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.