Welcome to Your Digital Path to Success

What Is The Objective?

14 Apr
2009

The objective of your business IS your business. However, the objective of your web site is to create leads. That’s it. You can argue with us all you want but we’ll have just one word for you, “LEADS.” It’s a proven fact that successful businesses and online marketers have been using for over a decade.

Many people believe their website have to be flashy or extraordinary to keep a visitor’s attention and entice them to buy. While getting the visitor’s attention is important, flashy is not necessary.

Before we move on, we need to make sure you know what a lead is.

A lead is a ‘potential’ customer who is merely interested in what you are selling. You convince them to give you their information and that’s where all the fun begins.

This is done in a variety of ways. For example, you go to the mall, expecting to just shop, but you hear about a car being given away and all you have to do is fill out a little piece of paper and put it in the box. And so you do.

Well, guess what? You are now a lead. Chances are, you won’t win the car but 99.99999% of the time you WILL be receiving a lot of junk mail and solicitors on the phone and maybe even at your house. Oh, rings a bell does it? Now you’re thinking, “no wonder I get all these telemarketers.” Yes, that’s partially why.

Getting back to your online business.

Can you think of the top 10 successful websites? Can you think of just 3 of them? Have you looked at their websites lately? Did you notice anything flashy? No. Of course not. They create simple to read text and color coding designs. There’s NOTHING flashy, just pure content that drives you to pulling out your credit card and enticing you to leave your information.

All the top marketing masters, such as Robert G. Allen, Jay Abraham and many others, know this vital concept and when you go to their web site the first thing you see is ‘Join My Newsletter,’ ‘Join My eZine,’ ‘Let Me Send You A Gift,’ ‘Download Your Free Report’ and so on!

This is a powerful way of staying in touch with a visitor that is ‘conservative’ or is just simply skeptical of your product/service and wants to think about it. By collecting their information you’ll be able to reach them and continuously convince them to think otherwise.

We’ll reiterate this again, the objective of your web site is to generate leads. Yes, your web site is going to tell the visitors what you offer, what your business is all about and things of that nature, but the number one priority of its task is to get the visitor’s information.

We know you have always questioned and pondered how all these marketing gurus make THOUSANDS of dollars just overnight. If you want to accomplish the same thing – learning from our articles is now your primary objective.

You, us and any fire cannot live without air. Funny how it works, but everyone knows that if you take air away from a fire it’s almost instantly dead – that’s how you and me would be. So to make a clear approach, give your business some air – give it some room and time and it will eventually grow and light up the whole world.

Staying focused and carving out our own niche market is what we need to be doing. Too many marketers on the ‘net are trying to do everything there is to be offered, and that is why so many individuals have gone belly up.

Invest some time into studying. Take your time to get to know some of the successful and experienced individuals and read what they have to say.

There was a story that went something like this, ‘We are walking in the dark with only a candle, we can only see so much. Soon, we will have something better, perhaps a flash light, then we will see more but we can only see so much. Soon, we will have something better, perhaps a lantern, then we will see more but we can only see so much.’

‘Soon,’ he said, ‘the sun will come up and we will see everything.’

Hey! It might not be his exact words, but that’s how we remember it!

{YOU CAN’T CREATE THE WORLD IN 7 DAYS AND 7 NIGHTS}

Moral of the story? Be patient – the best has yet to come.


This article was written by Dallas’ rankaboveothers.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.

Kevin Lam
author

Kevin Lam is a self-taught internet marketer, web developer and traffic conversion expert that started since he was 17 in 2000. Even throughout his 5 years in the Navy, Kevin continued to hone his skills. Kevin now owns multiple digital companies including a Strategic, Digital Marketing Firm, a Sales Funnel Concierge Service, General Support Company and other digital products.

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