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How Does Website Usability Equal Better SEO?

23 Feb
2009

Today’s article is a bit short but still of great value. Search engine optimization isn’t about optimizing for the search engines, it’s about optimizing for the user – the ones that will be buying from you. You will often hear from us that a user-friendly website will do way better than a site that is hard to read and hard to navigate.

This is because search engines only care about what their users get when doing a search. If a user is unhappy with a result because of irrelevancy, then they’re not doing their job.

Here are a few examples of what you should be doing to be user-friendly:

  • Use a simple navigation menu that can be easily seen. We recommend the menu be placed at the  top or right column.
  • Be natural. Write naturally and freely without concentrating on specific keywords.
  • Be relevant. Try to give each page a particular “theme” or “topic”. If your page is about “glass cleaners” try to talk about “glass cleaners” AND related items. Don’t stray off about “shoes” or “skiing”.
  • Be professional. This includes the layout of your site, the design and exactly what the page is about. You want people to be able to easily read what’s on your page. Don’t use colors that clash or too close in color that they blend in.

This article was written by Dallas’ rankaboveothers.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.

Kevin Lam
author

Kevin Lam is a self-taught internet marketer, web developer and traffic conversion expert that started since he was 17 in 2000. Even throughout his 5 years in the Navy, Kevin continued to hone his skills. Kevin now owns multiple digital companies including a Strategic, Digital Marketing Firm, a Sales Funnel Concierge Service, General Support Company and other digital products.

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