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Using Google Keyword Tool – Why Exact Match

16 Sep

There has been so many confusion going around the search engine world where people BELIEVE that the keyword phrase they picked out is a winner because it gets 500,000 searches a month with very little competition. Truth of the matter is, it’s the complete opposite because they used the “broad match” filter in which is the WRONG way of researching keyword terms and its commercial capabilities.

So what are we talking about here?

We’re talking about using the Google Keyword Tool. You can click on the link or type it into the search engines and Google’s external keyword tool will show up. It’s the same thing their AdWords users use. Main difference is you have to enter a captcha code to indicate that you’re human. So do that if you wish to do so at this time.

Alright, so a little explanation on the different filters.


A “broad” match indicates that the search is based on ANY combination of the words. In example, if the keyword phrase was “learn magic tricks online” the filter is looking for the following:

  1. learn
  2. magic
  3. tricks
  4. online
  5. learn magic
  6. learn tricks
  7. learn online
  8. magic tricks
  9. magic online
  10. magic learn
  11. tricks online
  12. tricks magic
  13. tricks learn
  14. online tricks
  15. online magic
  16. online learn
  17. learn magic tricks
  18. learn magic online
  19. magic tricks online
  20. magic tricks learn

And it just continues. You get the idea. THAT’S what the broad match does. It considers ALL the possibilities for that keyword phrase. That’s why the search volume is always so high for keyword phrases with 2 or more keywords.


What phrase match does is consider whether the keyword phrase is also considered in another keyword term. Here’s an example: magic tricks

This means the FOLLOWING keywords could also be considered:

  1. learn “magic tricks”
  2. “magic tricks” online
  3. “magic tricks” learn
  4. online “magic tricks”
  5. I like “magic tricks”
  6. “magic tricks” are fun
  7. the best “magic tricks”
  8. my secret “magic tricks”
  9. “magic tricks” changed my life
  10. learn “magic tricks” today

Again, it continues with the possibilities. This is why broad and phrase matches does no one any good. It spits out half-truths and you’re stuck trying to figure it out.


The BEST filter to use is the exact match filter. The reason this filter is the best is because it tells you what the search performance is each month based on ONLY that particular keyword phrase in THAT exact order. We use it for all of our keyword research and analysis to know which keywords are the best ones for us and for our clients.

If you think you’re done after picking out the highly searched keywords, you’re completely wrong! Wait for next week when I explain the most important part in keyword research AND analysis!

This article was written by Dallas’ rankaboveothers.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.

Kevin Lam

Kevin Lam is a self-taught internet marketer, web developer and traffic conversion expert that started since he was 17 in 2000. Even throughout his 5 years in the Navy, Kevin continued to hone his skills. Kevin now owns multiple digital companies including a Strategic, Digital Marketing Firm, a Sales Funnel Concierge Service, General Support Company and other digital products.

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