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The Family Project: FAILED

09 Jan

Several months ago I started a “family project.” It was project where I conducted to see if my siblings could learn Internet marketing and make some money off of the Internet. I’m sure it’s pretty clear by now that the family project was a total failure. It’s just not as easy as I had hoped. You really can’t push them around as much as you would a friend or someone you hardly know.

You can try and motivate them, but all they see is “if you’re doing it, why should I?” If it was a friend or someone I hardly know, the mentality would be “if you’re doing it, I’d better be doing it too!”

Unfortunately, I was met with a bunch of lazy kids. This project has been stamped with a huge “F.”

Though my sister Hang has learned more SEO, I am teaching her some web designing as well. She still hanging on by a thread, so I’ll still continue to tutor her.

My father-in-law, seems to have lost focus on the projects he was suppose to do. Must have lost faith in himself. I’ll just have to motivate him a different way. I guess I can see it from their point of view. They’ve never done Internet marketing before and really don’t know the true power it harnesses. They don’t see that they could be making thousands of dollars nearly overnight.

I guess that’s why I’ll need to run a few individual projects of my own to inspire them.

Sorry, the family project has failed. Better luck with another one, right?

Kevin Lam

Kevin Lam

Kevin Lam is a self-taught internet marketer, web developer and traffic conversion expert that started since he was 17 in 2000. Even throughout his 5 years in the Navy, Kevin continued to hone his skills. Kevin now owns multiple digital companies including a Strategic, Digital Marketing Firm, a Sales Funnel Concierge Service, General Support Company and other digital products.


  1. Wendy Anderson | January 9, 2009 at 9:18 am

    That’s a shame Kevin. With your help they could have found themselves with quite a respectable income. Maybe it just takes a certain type of person to keep motivated with Internet Marketing.

  2. Hermas | January 9, 2009 at 11:05 am

    Kevin, sorry to hear of the dismal outcome of your project. Better luck next time! Proves there is truth to the saying: “You can lead a horse to water, but you can’t make him drink.” I guess the trick is to first make the horse really thirsty.

  3. David | January 9, 2009 at 11:58 am

    Bummer I was really looking forward to the results and trainning that you were going to release to the 50 of us after it was finished.

  4. Kevin Lam | January 9, 2009 at 12:44 pm

    Thanks for responding, guys. Yeah, it sucks that it didn’t work out. At least I know who I need to focus on now. Since that project didn’t work – NEW PROJECT! This one is kinda secret though. Just know I’m working on the project with an Internet marketing expert – should turn out a little better. The goal is to be done in 2 weeks and making money in 3. We’ll see I guess.

  5. William | January 9, 2009 at 1:10 pm

    Hey Kevin,
    If you need a guinea pig I am available after March of this year.
    Just thought I would volunteer to be your guinea pig (haha).
    And you are right you can’t push family like someone body else.
    It was worth the try to teach them though i am sure.
    Have a great weekend,

  6. Lee Cosgrove (WaW) | January 9, 2009 at 4:58 pm

    Ahem… Did you just use the “F” word?? Well, I’ve got another one for ya…

    FACT: Everyone involved in the project learned something they didn’t already know (right?)

    FACT: They all are now aware how easy it is to get into Internet Marketing (even if it does involve more work than they expected)

    FACT: Your sister, Hang, is taking over one of your clients, potentially starting off her own career in Internet Marketing (and possibly making herself thousands in the process)

    FACT: They now know just how hard YOU (and all other full-time marketers) work to keep the cash pouring in, so they can no longer write it off as lazy money

    The project wasn’t a failure, it just didn’t end in the way you had hoped 🙂

    Good luck with the new one though!

  7. Kevin Lam | January 9, 2009 at 8:03 pm

    William, thanks for the offer, but I don’t think you qualify as a guinea pig. You know what you’re doing it. You just gotta do it.

    Lee, LOL, thank you for your words of encouragement. That’s really funny. And yes, Hang is doing alright. And no, it didn’t turn out how I wanted it, but it is still better than nothing at all.

  8. Phil Davis | January 9, 2009 at 11:28 pm

    Sorry Kevin,
    I was afraid for you when you announced your educational initiative…

    Getting friends and family to follow your lead is right up there with pushing rope and herding cats! But good for you for taking the time and making the effort to drag them into a better income bracket anyway. Too bad for them, it is their loss and try not to feel too bad, look at what you learned. And hey, they may come around one of these days when they figure out what they lost out on.

    All the best to you and your family,


  9. J. R. Reece | January 10, 2009 at 4:13 pm

    Sorry to hear about the unfortunate end of your project. As you and many others have said, it’s a lot easier to motivate those who are not relatives. That being said, if you are ever looking for a volunteer for another project, let me know…I’m game.

    Good luck on your new project. I’m sure you will be successful.

  10. Geri Winters | January 10, 2009 at 7:35 pm

    Wow Kevin –

    Sorry to hear that. They seemed to have so much enthusiasm at first. The old saying is so true – You can lead a horse to water, but you can’t make him drink. They have to be really ready and want this for themselves before they will take what you have to say seriously. And there is that other old saying – No one listens to a prophet in his own land.

    Well, we are not family, and really like what you have to say. 🙂

    I’m looking forward to what you come up with next. You always have so much enthusiasm and so many great ideas.

    Best –


  11. Albert Grande | January 11, 2009 at 2:52 am

    I know you gave it your absolute best shot, Kevin.
    It is really hard to get people motivated.
    The lesson is that you need to motivate yourself. I have noticed some of the same things in my own family when I have tried to get them involved in various projects.

    I was very much looking forward to hearing of their progress and peeking over your shoulder. But that was not to be…

    Unfortunately the biggest losers are the members of your family. Oh well. you can’t chose your family, but you gotta love them anyway.

    Stay well Kevin. I always enjoy hearing form you.
    albert grande

  12. Kevin Lam | January 20, 2009 at 11:59 am

    Thanks for all the support, guys. It’s been wonderful. If anything, the project allowed me to bring in some additional clients and those clients referred more clients. Some of the kids are lingering and Tommy at least had some interest and asked me to teach him a few things. So maybe in due time they’ll change their minds.

  13. Gordon Ferrell | January 25, 2009 at 12:34 am

    I was looking forward to getting the report on your
    family project, too. Now that you’ve given them a
    taste of what it takes to run a business online, maybe
    they will watch what you are doing with a little more
    understanding and be tempted to try it again.

    Good luck,
    Gordon Ferrell

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