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Tearing Down A Website To Make It Better

07 Sep
2009

This is not a typical SEO case, but there are some situations when a site is really bad enough, meaning on how it was built, you need to really break its root in order to rebuild it to a better performing website. The result is better search engine crawl-ability, visibility and conversions.

There are websites that look good and quite perfect visually but totally wrecked when it comes to the internal structuring. An example is how its architectural design was built. Sometimes, the only solution is to take down the website and give it a complete re-design and restructuring. The changes would convey around gaining new visitor traction an search engine crawl-ability for increased indexing.

A website with good navigation and quality content will rarely lose its visitors. However, some sites that apply JavaScript navigation will not gain a lot of search engine love unless there is an HTML alternative to the menus so that the links are properly crawled. All links to this site can easily be changed into HTML without modifying how the navigation works. This JavaScript case has prevented spiders entering beyond its homepage and by changing the navigation into HTML the rest of the site’s content can now be spidered and get indexed by search engines.

Other issues may include poor navigation that does not allow a user to reach previous pages through the menu. Poor navigation will cause the user to flee and find a site that has good content and easy to navigate.

As a tip, you must keep your codes lean and clean. Keeping your web pages updated with clean codes will will allow your pages to be indexed easier by the search engines. You should eliminate any spider-stopping errors, this will also increase an overall good performance of the site.

Don’t use images for headings and make sure when you do use images that they have alt tags. Alt tags is just another way for you to get more search engine love, because search engines cannot see what the image actually is. By giving it an alt tag, it will then be searchable. Don’t forget the file name itself. Even that can be searched so don’t give it a generic term such as “header” or “footer” but “texasseo_header” or “dallasmarketing_footer” and so on.

Another important step in good internal navigation is giving your internal links very descriptive anchor text. Don’t just link to your home page as “home page” refer to it with an actual name. Don’t just link to “services” link to “search engine marketing services“.


This article was written by Dallas’ rankaboveothers.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.

Kevin Lam
author

Kevin Lam is a self-taught internet marketer, web developer and traffic conversion expert that started since he was 17 in 2000. Even throughout his 5 years in the Navy, Kevin continued to hone his skills. Kevin now owns multiple digital companies including a Strategic, Digital Marketing Firm, a Sales Funnel Concierge Service, General Support Company and other digital products.

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