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04 May
2010

The Importance of a Sitemap

A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one. By highlighting the importance of having a well constructed sitemap, you will be able to tailor your own sitemap to

04 Nov
2009

Google Releases Video on “Better ad texts, better performance”

This article is from Google themselves giving a very insightful guideline to writing better performing ads. It’s very basic, but it is a critical step a lot of novice advertisers don’t understand. This is exactly the same thing I told a client who had wasted $600 before realizing that it