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04 Nov
2009

Google Releases Video on “Better ad texts, better performance”

This article is from Google themselves giving a very insightful guideline to writing better performing ads. It’s very basic, but it is a critical step a lot of novice advertisers don’t understand. This is exactly the same thing I told a client who had wasted $600 before realizing that it

19 Mar
2009

How To Make Your Business “Click”

PPC stands for Pay Per Click – a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays