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Why You Shouldn’t Worry About Keyword Density

26 Feb
2009

A lot of folks out there believe that there is a secret number of times you should mention a keyword phrase in order to rank well in the SERPS.

Here’s the thing though, search engines have evolved and are much smarter now. They don’t need you to mention the same keyword phrase a specific number of times to “get it” and index it. You need to concentrate on RELEVANT keywords as well.

If you want to do it right, here are a few tips:

  • Include your keyword phrase in the page title, description, H1 tag  and as many time as you NEED to mention it.
  • Add the page text summary (or introduction) in the very beginning of the web page mentioning your key phrase.
  • Use only grammatically correct phrases. If your keyword was “Dallas Pizza” you could write out a sentence such as “Dallas has the best pizza.” The two words are still picked up by the crawlers.
  • Add the page text outline (or introduction) in the start of the Internet page discussing your key phrase.
  • Confirm your page is “scannable” the visitor will straight away get a concept what it is about ( add bold fonts, lists and news).

And yes, you need to use your key phrase ( or related terms ) in reports and bolded text ( so that both folk and bots could quickly associate the page with them ).


This article was written by Dallas’ rankaboveothers.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.

Kevin Lam
author

Kevin Lam is a self-taught internet marketer, web developer and traffic conversion expert that started since he was 17 in 2000. Even throughout his 5 years in the Navy, Kevin continued to hone his skills. Kevin now owns multiple digital companies including a Strategic, Digital Marketing Firm, a Sales Funnel Concierge Service, General Support Company and other digital products.

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