I’m sure I’ll eventually come out with a complete course and case study on this, but I wanted to give a brief overview and explain a little on my method of “selling without selling”. You see, no matter what business or industry you are in, whether it be consulting, marketing, accounting, retail, customer service, etc, you HAVE to sell something. It can be a tangible product, a digital product, a physical service *wink, wink* (what? massages are nice… if I ever get one!), or any other kind of service.
No matter what, we must SELL our idea, concept, product or service to someone to stay in business, and in some cases, keep our job. Well, in order to sell better, don’t sell at all!
I closed 4 clients this week by NOT selling to them. In fact, it was THEIR idea to talk about the package and ask about the price. It was THEIR idea to negotiate what they want and could possibly afford. And each time I got off the phone, they were eager to hear back from me. I even get “thank you’s” for not selling to them even though they’re signing on as a client.
So the question in the back of your mind is this…
“HOW are you doing that!”
Good question… but I won’t answer that until I get enough feedback from people who would be interested in knowing how. If I can get a prospect on the phone and talking to them for at least 10 minutes, the deal is as good as closed 90% of the time. That’s how powerful this technique is.
Those of you who have become my clients or one of those clients I just closed this week know EXACTLY what I’m talking about. So please don’t give it out to everyone and release the secret!
They Don’t Feel Used
The best thing about it though is that I know these clients of mine don’t feel used. They are HAPPY I am using this technique (well, I didn’t even know it was a technique until I looked back and realized how well TexasSEO is doing). I don’t have a name for it really, so “selling without selling” is as closest I can get to putting a name on it. I’m sure other people call it something else.
But again, I’m not going to just put it out there for people if there’s no real desire to know. So I’ll keep it to myself for now. And if there aren’t enough responses or requests… well, I guess it’ll wait until I release it in my new book later on next year.
HINT: It’s NOT about the money!
Have a great weekend and a safe Halloween.
P.S. Our website PR has gone up to a PR4 now. Nice. It will take some time before we see PR5 or 6, but I know we’ll get there.