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Selling Without Selling – The Perfect Selling Method

30 Oct

I’m sure I’ll eventually come out with a complete course and case study on this, but I wanted to give a brief overview and explain a little on my method of “selling without selling”. You see, no matter what business or industry you are in, whether it be consulting, marketing, accounting, retail, customer service, etc, you HAVE to sell something. It can be a tangible product, a digital product, a physical service *wink, wink* (what? massages are nice… if I ever get one!), or any other kind of service.

No matter what, we must SELL our idea, concept, product or service to someone to stay in business, and in some cases, keep our job. Well, in order to sell better, don’t sell at all!

I closed 4 clients this week by NOT selling to them. In fact, it was THEIR idea to talk about the package and ask about the price. It was THEIR idea to negotiate what they want and could possibly afford. And each time I got off the phone, they were eager to hear back from me. I even get “thank you’s”  for not selling to them even though they’re signing on as a client.

Weird, right?

So the question in the back of your mind is this…

“HOW are you doing that!”

Good question… but I won’t answer that until I get enough feedback from people who would be interested in knowing how. If I can get a prospect on the phone and talking to them for at least 10 minutes, the deal is as good as closed 90% of the time. That’s how powerful this technique is.

Those of you who have become my clients or one of those clients I just closed this week know EXACTLY what I’m talking about. So please don’t give it out to everyone and release the secret!

They Don’t Feel Used

The best thing about it though is that I know these clients of mine don’t feel used. They are HAPPY I am using this technique (well, I didn’t even know it was a technique until I looked back and realized how well TexasSEO is doing). I don’t have a name for it really, so “selling without selling” is as closest I can get to putting a name on it. I’m sure other people call it something else.

But again, I’m not going to just put it out there for people if there’s no real desire to know. So I’ll keep it to myself for now. And if there aren’t enough responses or requests… well, I guess it’ll wait until I release it in my new book later on next year.

HINT: It’s NOT about the money!

Have a great weekend and a safe Halloween.

Kevin Lam

P.S. Our website PR has gone up to a PR4 now. Nice. It will take some time before we see PR5 or 6, but I know we’ll get there.

Kevin Lam

Kevin Lam is a self-taught internet marketer, web developer and traffic conversion expert that started since he was 17 in 2000. Even throughout his 5 years in the Navy, Kevin continued to hone his skills. Kevin now owns multiple digital companies including a Strategic, Digital Marketing Firm, a Sales Funnel Concierge Service, General Support Company and other digital products.


  1. jill | October 31, 2009 at 10:15 am

    Yes I am interested in Selling without selling!

  2. Mark Johnson Dallas Hypnosis | October 31, 2009 at 1:07 pm

    OK Kevin, What’s the secret to Selling without Selling? What is this perfect selling method?

  3. Rob Dunn | November 2, 2009 at 2:39 am


    LOL! I know ‘Selling WITHOUT Selling’ is gonna be HOT!

    As a matter of fact, I am convinced beyond a doubt! and have started integrating the concept (even before I got your email) into some campaigns I am doing.

    Buyers are not ‘lambs’ anymore! And often they won’t even buy something if they feel pressure from a ‘salesperson’.

    What, then, are we to do if we have something to sell (since a ‘sale’ and a ‘purchase’ each take up HALF of any economic transaction necessary to make someone money)?

    The answer lies in letting the ‘purchaser’ DECIDE it is in his/her best interest to ‘purchase’ from you!

    I’m looking forward to your treatise on this and I’m sure we can all learn from your experiences!

    Let the beans spill!


  4. Kevin Lam | November 2, 2009 at 12:13 pm

    LOL, it’s nothing new really, but people forget about it. And since there isn’t enough responses… I’ll just keep it to myself until I some day find time to finish writing my book, lol. But oh, I’ll post it in the MSRF later on.

  5. Bryan Scolaro | November 2, 2009 at 12:16 pm

    I’m always wanting to learn so let me know.


  6. Kevin Lam | November 2, 2009 at 12:23 pm

    Bryan, you’re in the MSRF group. You’ll hear about it for sure.

  7. Jeffery Wood | November 8, 2009 at 12:41 am

    I’ve heard about that technique before. It’s a shame you’ve decided not to release it.

    – Jeffery

  8. Maude Hutchinson | November 11, 2009 at 9:09 pm

    Kevin..there are those of us who would like to be in the know..before you find the time to finish your book..how about sharing how to sell without really selling..and possibly we can demonstrate its effectiveness so you can use us in your book..? Maude

  9. Kevin Lam | November 11, 2009 at 9:40 pm

    Very well, I’ll post it on my next blog entry.

  10. Egi | November 18, 2009 at 7:38 pm

    Like what Kevin says, It’s nothing really new, there is no secret in the secret of “selling without selling” and that what makes it more exciting to look forward to.

    .Dallas Internet Marketing Consulting

  11. Thomas | June 21, 2010 at 12:31 pm

    Kevin, it’s been long enough dude…. come on share some more on your “Selling without Selling”
    Giving value and showing how that value adds benefits sells itself no matter what the product or service.

    Waiting at the edge of my seat!!!!

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