Today, I spent a lot of time doing keyword research using programs like AdWords and WordTracker to find the best keywords to use. Yeah, I’m actually using AdWords! All in the name of research, that’s all. Anyway, with AdWords I picked out words and phrases that had the least amount of competitor density. Using those keywords, I then applied them towards the corresponding pages.
The keywords were plugged into the title, keyword meta tag, description meta tag and various locations throughout the pages. Each of the 71 pages were kept to a strict number of characters and words. The titles were 70 characters or less, keyword meta tags were 10 keywords or less and the description was 150 characters or less.
The keywords had some repetitive words but in various order. I.E. Say the domain name includes the word “wildlife.” The keywords would be something like, “wildlife, ourdoors, texas parks and wildlife, enjoy the wilderness, wildlife paintings,camping” and so on. In other words, the word “wildlife” would be separated by other word(s) that doesn’t include “wildlife.”
The descriptions were carefully written to include the keywords of the domain and the corresponding page without repeating no more than 3 times. Using the “wildlife” example, I would write something like: View our wildlife paintings and enjoy the wildlife camping outdoors in the wilderness of the Texas parks and wildlife.
The grammar used here may not be the best for an English major, but to a robot, it’s exactly what they need to see and crawl. It’s crucial that you do not exceed 3 repetitions of a word or it may cause a negative lash against you with the SE’s.
Now, on the page itself, I would pick out 2-3 keywords and emphasize them with an <h1> or <strong> tag. However, transitioning into CSS, it’s probably best to stick with using <h1>, <h2> and so on. If you don’t like the size, just use <h1 style=”text-size:12px“> or whatever size you want. Remember to close that tag.
This completes phase one of the organic SEO optimization. We’ll walk into phase two later this week.