Okay, maybe I’ve been away from the market for way too long and too much salt got into my ear while in the Gulf or there’s too much sand in my pants from Saudi Arabia… but lemme just say it in a loud and obnoxious way like Steve Erkle, “I don’t get it!” I’ll be frank (you can be Kevin), the concept of easy money is great, but in the long run, I think this will fail.
I’m familiar with the Long Tail Theory and I applaud Chris Anderson’s book on it. I remember reading the book and even recommending it to my friends. NetAudioAds quoted him correctly, but they missed the whole point of it. The point of it is being able to utilize all the small bits of resources that has a small impact on one’s financial gain and making it a major income by combining them.
For example, Wal-Mart may carry thousands of CDs, but there’s only a dozen that will sell a few hundred copy and make up half of Wal-Mart’s CD revenue. However, looking at the thousands of CDs that sell only a few copies will end up making up the other half and sometimes more than the dozens of famous CDs. That is where the Long Tail Theory is applied.
NetAudioAds skipped the whole concept and merely quoted Chris about his prediction on the usage of the Internet verses the television. If you’re going to go with this approach, at least find real statistics that PROVE people are spending more time on the Internet than television, not a prediction.
If you think about it, how obtrusive was it to have a pop-up in your face? When it started in the 90’s, it was fascinating. In the new millennium, people avoided them like the plague. Now, we are facing a “new technology” that plays audio for 5 seconds and then disappears.
Alright, let’s see, what happens to those who like to listen to music while they surf? They get annoyed the crap out of them if the music is blasted up and suddenly, “LUKE, THIS IS YOUR FATHER, BUY MY SWORD!” Yeah, they’ll jump and scream wondering why their dad wants them to buy the sword.
Another example, what happens to those who surf in silence? They have their volume on mute or low or an ear piece plugged in but not worn (which is what I do). You’re telling me advertisers still pay for that? What a waste of money.
You know, I even tested their audio out… on FireFox… guess what? Yep, it didn’t work! Here’s the proof of the error. That means users with FireFox cannot hear these ads and just show the publisher’s site with errors. How ugly and a disadvantage for the publisher to lose that user. FireFox users is a huge and growing number… need I say more?
What I find really strange is when you go to NetAudioAds.com, you end up at Voice2Page.com (okay, a forward is not that strange, calm down, will ya?). Now, I know Alexa isn’t all that accurate, but they claim to have a lot of publishers and advertisers but WHY did their Alexa ranking only pick up starting at the beginning of December?
Oh gee, it’s because they can’t handle the order and now they’re looking for more publishers… right? Wrong.
Now, I’m not saying they are a scam, but what I am trying to convey here is that these “audio ads” will become banished from the everyday consumer. If we already tune out commercials while WATCHING the television, what makes you think we’ll tune into audio ads that jump in our ears as we surf or try to read about something we are interested in. Why ELSE do you think video ads no longer start on their own? It MUST be user activated, not automatic.
Become a publisher and advertise at your own risk. That is my warning. If your site has built up a lot of reputation, it may be detrimental to you if your users keep hearing ads on your site – seeing non-obtrusive and relevant ads are one thing but this is a whole ‘nother game. I am sure that will be a turn off for them and eventually never come back.
Thanks for reading.
P.S. This is a heck of a first day at work, lol. Okay, I gotta take my wife to the hospital for an appointment. Bye!