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Net Audio Ads – PayPerPlay

26 Dec

Okay, maybe I’ve been away from the market for way too long and too much salt got into my ear while in the Gulf or there’s too much sand in my pants from Saudi Arabia… but lemme just say it in a loud and obnoxious way like Steve Erkle, “I don’t get it!” I’ll be frank (you can be Kevin), the concept of easy money is great, but in the long run, I think this will fail.

I’m familiar with the Long Tail Theory and I applaud Chris Anderson’s book on it. I remember reading the book and even recommending it to my friends. NetAudioAds quoted him correctly, but they missed the whole point of it. The point of it is being able to utilize all the small bits of resources that has a small impact on one’s financial gain and making it a major income by combining them.

For example, Wal-Mart may carry thousands of CDs, but there’s only a dozen that will sell a few hundred copy and make up half of Wal-Mart’s CD revenue. However, looking at the thousands of CDs that sell only a few copies will end up making up the other half and sometimes more than the dozens of famous CDs. That is where the Long Tail Theory is applied.

NetAudioAds skipped the whole concept and merely quoted Chris about his prediction on the usage of the Internet verses the television. If you’re going to go with this approach, at least find real statistics that PROVE people are spending more time on the Internet than television, not a prediction.
If you think about it, how obtrusive was it to have a pop-up in your face? When it started in the 90’s, it was fascinating. In the new millennium, people avoided them like the plague. Now, we are facing a “new technology” that plays audio for 5 seconds and then disappears.

Alright, let’s see, what happens to those who like to listen to music while they surf? They get annoyed the crap out of them if the music is blasted up and suddenly, “LUKE, THIS IS YOUR FATHER, BUY MY SWORD!” Yeah, they’ll jump and scream wondering why their dad wants them to buy the sword.

Another example, what happens to those who surf in silence? They have their volume on mute or low or an ear piece plugged in but not worn (which is what I do). You’re telling me advertisers still pay for that? What a waste of money.

You know, I even tested their audio out… on FireFox… guess what? Yep, it didn’t work! Here’s the proof of the error. That means users with FireFox cannot hear these ads and just show the publisher’s site with errors. How ugly and a disadvantage for the publisher to lose that user. FireFox users is a huge and growing number… need I say more?

Audio Error

What I find really strange is when you go to NetAudioAds.com, you end up at Voice2Page.com (okay, a forward is not that strange, calm down, will ya?). Now, I know Alexa isn’t all that accurate, but they claim to have a lot of publishers and advertisers but WHY did their Alexa ranking only pick up starting at the beginning of December?

Audio Reach

Voice Reach

Oh gee, it’s because they can’t handle the order and now they’re looking for more publishers… right? Wrong.

Now, I’m not saying they are a scam, but what I am trying to convey here is that these “audio ads” will become banished from the everyday consumer. If we already tune out commercials while WATCHING the television, what makes you think we’ll tune into audio ads that jump in our ears as we surf or try to read about something we are interested in. Why ELSE do you think video ads no longer start on their own? It MUST be user activated, not automatic.

Become a publisher and advertise at your own risk. That is my warning. If your site has built up a lot of reputation, it may be detrimental to you if your users keep hearing ads on your site – seeing non-obtrusive and relevant ads are one thing but this is a whole ‘nother game. I am sure that will be a turn off for them and eventually never come back.
Thanks for reading.

Kevin Lam

P.S. This is a heck of a first day at work, lol. Okay, I gotta take my wife to the hospital for an appointment. Bye!

Kevin Lam

Kevin Lam is a self-taught internet marketer, web developer and traffic conversion expert that started since he was 17 in 2000. Even throughout his 5 years in the Navy, Kevin continued to hone his skills. Kevin now owns multiple digital companies including a Strategic, Digital Marketing Firm, a Sales Funnel Concierge Service, General Support Company and other digital products.


  1. Steve Lanning | December 26, 2007 at 2:48 pm

    This is a great service, Kevin,

    Especially for those of us our here as ‘the great unwashed’ as to Internet nuances. I remember getting caught up thinking, “Yeah, everything in this generation is gonna be visual or audio as no one actually reads anymore…” It’s going on right now with Facebook and others–to wit–you aren’t anywhere commercially unless you by into audio and/or video ads.

    I imagine we have some FAN members who have other stories on the same thing. You know me, I get caught up in everything. When a friend of mind had his, to my mind, very good Network marketing company Website as a SECONDARY marketing tool and direct mail as their first wave of marketing attack, I am re-thinking a lot of these “I make $80,000 a month on auto-piolot with this program” type of promotions.

    Not to say that they are all bad or that we should abandon the Internet–FAR from it…too many success stories of those I personally know for that–it’s just that success, any success, equals good old-fashioned WORK.


    Say, BTW, on a different subject, if there are any FAN members who would like to partner with me on a solid membership strategy for LOCAL businesses, please get in touch and I’ll sent you my concept in brief. After about 35 years working with independent business owners, I believe I’ve come up with a win-win-win that can be duplicated all over the US or really the free world–at least where there is democracy established (the kind Kevin is helping defend!).

    Best regards,

  2. Joe | December 26, 2007 at 2:52 pm

    what you are saying may well be what happens… however… there are lots of sites out in cyberspace that will do quite well with
    this type of advertising…because the visitors know the trade off for getting good information for free is listening to audio ads…

    This in no way means these advertisers will get any sales from these ads…

    Infact I beleive this type of advertising’s only value is branding, and because of this many will try it thinking they are going to get loads of traffic and sales form their new ad campaigns… they will not…

    I’ve been line since ’95, in the past 12+ years I sold every type of advertising…

    in every case the same type of things were said.. as you are saying… do you remember when everyone was saying banner dont work dont use them….???

    that was over 10 years ago… we still use them, I have some banners that get 5+% CTR and I make enough sales to make the campaigns worthwhile…

    Most of use still use popups, exit pops, trade textlinks and video intros, all have there place in the larger scheme of things…

    Audio ads are no different… they have a place at the table we just dont know what that is as of yet… but by Jan ’09 we will.

    Yes, I will be selling audio ads.. I operate an online advertising company… so if it’s availbe to be sold I offer it to my customers… it’s simply a matter of selling what my customers want. and offering as many choices as possible…


  3. KokPang Yeo | December 26, 2007 at 3:01 pm


    You’re the first one I came across to predict that PPP will fail. Seems everyone else is singing the rah-rah on PPP.

    You sure raise some questions looking for answers.

    And oh, I love your traffic analysis with Alexa. 🙂


  4. Helene Solinga | December 26, 2007 at 4:10 pm

    Hi Kevin,

    Welcome back.

    You make so much sense with your opinion on PPP. We’ll just have to wait and see how it goes. Those popups will be a nuisance, I’m sure. I was on a teleconference one day when I went to a website. All of a sudden music started blaring and the people in the teleconference started complaining. Of course my friend told everyone it was all my fault.

    And Steve, I’m working on a consumer website as well I would like partners with. Kevin has my Skype info.


    Helene Solinga

  5. Jim Allen III | December 26, 2007 at 5:30 pm

    Hey Kevin,

    First Welcome Back!

    Second, You haven’t missed a step my friend. You are right on target here.

    Why do they think we use DVR’s so ravenously it’s so we don’t have to watch the commercials! Now they want us to blast our guest with audios? Get REAL.

    I figure that if I want to listen to some sales pitch, I can turn on the regular TV or Radio stations. I guess you can tell I don’t like audio ads.

    There are other ways to garner attention for both online businesses and offline businesses such as building relationships and developing a rapport with your site visitors and readers. This is the only tried and true method that works day in and day out.

    Social Networking communities allow this type of marketing and communication to blossom.

    Plus it doesn’t hurt to know people like Kevin and the FAN network either.

    Jim Allen III
    Co-Founder CMU7
    Community Marketing University

  6. Hugh Simpson | December 26, 2007 at 6:08 pm

    So, agree with you Kevin! I hate those ads where the damn sound starts before you have started collecting your ppoints like one traffic exchange I know. I also agree that this will be another dud in the Internet Marketing world for people looking for the new Holy Grail!

  7. Charles Coombs | December 26, 2007 at 6:40 pm

    Right On Kevin!
    Yes, I filled out the form and yes, I looked at it, but no, I did not buy into it. You must be insaneoto want to have 5 secs of even a related ad. Whew! these guys must be living in another dimension!

  8. Ken Perrone | December 26, 2007 at 7:06 pm


    I agree with your thoughts 100% and I do leave the ear phones danglng also. Only put them on when I know there is something I want to hear. I can’t see this making it in the long run neither. Thanks for sharing your thought with us, they are always welcome.

  9. Alexis Everson | December 26, 2007 at 7:45 pm

    Good to hear you’re back, Kavin.
    I agree these blatant ads will be anoying at best from a
    consumer’s point of view. I listen to internet radio – why?
    – good music, good talk shows and no ads.
    If a loud site comes up and I can’t find the stop button
    within 1 second I just click the little x.

    I can also see this from an advertiser’s viewpoint to get in
    people’s faces as much and as possible and sell as much
    product as possicle for the highest profits possible. Makes
    sense. I was once told by a very sucessful businessman
    that “advertising is at 80% of your business”. Without advertising and/or building a brand what have you got?
    Overhead costs and nothing else.

    I did sign up and check them out but won’t be putting them
    on my sites. I would rather keep my visitors coming back
    than make a few cents from an ad that drives them away.

    Some sites might do well with these provided the ads are
    relevant to the site. For example – an ad for chocolates on
    a dieting site? 🙂

    Just had to get my 2 cents worth in. 🙂


  10. Matt Ellsworth | December 26, 2007 at 7:49 pm

    I had heard about PPP several times before I made the decision to join. But before I did – I called and spoke to one of the founders – Larry Host.

    I talked with him about a few of my concerns – increased lag, ad targeting, and the expected CPM of a site. He said that they have been testing and using the technology for the last 3 years and if the site doesn’t connect to the server in 1 second, it just fails. As for the targeting he explained several of the targeting options available to the advertisers – and it sounds a lot more targeted than anything else, including geo targeting to the zip code of your choice.

    My final concern was that I would only earn like $1 CPM as a publisher. While of course the CPM rates will vary depending on your market, etc. He did say that they expected CPM to be closer to the $10 to $20 range. Which sounds great to me.

    As for it not working in your firefox – it worked fine on mine – in fact that was what reminded me to take a second look at PPP.

  11. Phil Davis | December 26, 2007 at 8:23 pm

    Hi Kevin,
    Good thoughts and I have questions too but I’m taking a look and see position. As far as I know there are no live ads being played yet, that is coming in the near future. They have asked that everyone involved to install the java code that only plays 5 seconds of silence (is that playing?) as they are being audited by a third party.

    My take is that this is for lazy webmasters that are not proficient or successful in monetizing sites with other forms of advertising like Adsense. Unless you get a lot of traffic I suspect that there will be very little profit but that applies to most other forms or website monetization. The MLM aspect is part of the draw I suspect, there is potential but may end up just like so many other networking business plans.

    My plan is to put it on a few sites and test, test, test to see if it hurts the linger factor or conversions. That will be the only way for anyone to really know if it is a viable program.

    Thanks for your thoughts,

    Phil Davis

  12. David | December 26, 2007 at 8:33 pm

    Very nice opion I never used them and you just reinstated my own throughts on it.

  13. Kevin Lam | December 26, 2007 at 8:34 pm

    Hey Matt,

    You know what, you’re right. I went back and tested the audio again and it worked. However, it still rings ‘annoying’ to me. I simply don’t want to hear about McDonald’s or Taco Bell when I’m looking up the recipe for Swordfish a la Siciliana or Harley Davidson when I’m interested in a sports bike.

    Now, say that failure to connect does happen, what does it say for the site? Ugly and unprofessional. Good thing for the webmaster? Maybe not.

    That’s a heck of a claim to offer $10-$20 CPM, advertisers must be paying out of every hair follicle to make that happen. Let me know how it goes though. I’m quite curious.

    I know someone will say loud and obnoxious ads work – I know they do – doesn’t stop me from saying they are wrong. I mean, stealing people’s email addresses and spamming them work… does that make it right? Of course not.

  14. Valerie | December 26, 2007 at 9:46 pm

    I agree with Joe.

    And why Kevin you would send out a warning like it is some virus, I don’t know. There is lots of programs and advertising avenues that come and go thru-out the years…..some work, some don’t, some are good for awhile, some are useful a very long time, etc.

    Why anyone would be scared to try it, is beyond me. I sure cannot see anything to be warned about it. A lot of it is just like anything else in that it depends on your own websites, targeting the ads to the visitors/site.

    So how viable it will be, who knows. It’s free and no one is forced to join and no one is forced to stay a member and no one is forced to keep the code on their sites forever.

    I just think your message was ridiculous. A see a greater warning about SantaSal then a free advert code.

  15. Kevin Lam | December 26, 2007 at 10:14 pm

    Hey Valerie,

    LOL, sorry, didn’t mean to scare you. No, it’s not a virus or a life-and-death threat. You’re right, and you should very much so test it out and prove me wrong when they start up. If this message was ridiculous because it’s about a free advert then maybe you should let us know more about this Santa Sal. He/she must be horrible.

  16. Gary Gross | December 27, 2007 at 3:36 am


    First off, Welcome Back ! Now that you are back, I will get more involved again. Can’t wait for FAN to get rolling, been building many sites that will use them.

    But, now to your opinion on PPP. I have to disagree. There IS a place for Audio Ads on the Internet. Nobody said that they were strictly talking about Marketing Sites. I do agree that these ads would NOT work on marketing websites.

    BUT, I build a lot of niche sites. And these ads would fit in good, as well as ads like yahoo, FAN, & Google. I have a couple of video & music sites, & these ads would not be an intrusion to visitors.

    So for those of us that build niche sites, why NOT try them out ? If they last, they last. If they don’t then they don’t. But why not make that extra income while they do ? And if they do work, then we have our foot in the door on the ground floor, just like we do with FAN. Right ? Maybe it will turn into the next Google, like we are hoping FAN will !

    Come on, what is wrong with a 5 second audio when we get pounded daily with self starting audio & video on a lot of marketing websites that we visit daily that are 3 – 5 minutes long ? To me, a 5 second audio would be a heck of a lot more unobtrusive !

    Gary Gross

  17. Marie | December 27, 2007 at 3:45 am

    I am glad your home safe and sound, Please keep us posted on your thoughts on this I have joined and we will see how it goes since it has not launched yet.

    I am also loving FAN however please do spend sometime with your family.

  18. Roy Fielding | December 27, 2007 at 4:02 am

    I think I have the same thoughts as Kevie Pie…

    They are going to be a pain in everyones ass.

    I surf 50 browsers at a time and I use firefox.

    Noise sucks, unless i want to hear it..

    On all my sites with audio…

    I specify Please adjust your speaker volume or
    headphones before proceeding to click the play arrow.

    Roy Fielding
    ebay powerseller.

    Here’s the audio I like:

  19. Charles Heflin | December 27, 2007 at 4:14 am

    Hi Kevin,

    You raise a valid point & as the marketing director for NetAudioAds Pay-Per-Play I have made the following comments again and again:

    Pay-Per-Play (PPP) IS NOT appropriate for all websites. The assumption that PPP ads should be displayed willy-nilly across the Internet landscape is a misconception.

    Everyone is entitled to their opinion. Also be aware that your Alexa graphs should be pointed to sellingppp.com (the marketing channel) as well.

    Voice2Page is where actual sign-ups are occurring.

    Also be aware that this program is in “beta” and it is not surprising that some things don’t work 100% yet. NetAudioAds is well aware of these things.

    20% of web users do not have their speakers turned on. This is already known and has already been considered in the price that advertisers pay.

    The points you raise are simple judgments that are easily overcome if you fully understand the big picture.

    In parting… Don’t throw the baby out with the bath water unless you have tested the viability of the program.

    Best regards,

    Charles Heflin

  20. Luke W Parker | December 27, 2007 at 5:20 am

    Welcome back, Kevin.

    It amazes me that everyone here seems to be missing two vital factors to PPP’s success.

    1. The big corporations like Taco Bell and Harley Davidson have the money. Almost all of the money, in fact. If THEY like how this branding campaign goes, then IT GOES.

    I frankly would warn anyone away from advertising with PPP that doesn’t have over 20 billion in stock on the market at all times… This is clearly a tool for the big boys.

    2. As for our side of it, I own an AdSense farm. Even at $1 ECPM, I’m going to clean up, and since all of my traffic is new, organic SE visitors, I need not care if they are happy with the level of ads on my site. Heck, they might run faster from the site by clicking on my AdSense ads to escape…

    For those of you who haven’t figured it out yet, PPP isn’t in competition with AdSense, nor Kevin’s fine service. They may even play great together… And if your website visitors aren’t mostly return visitors, then you’d simply be a fool not to accept their checks.

    The only thing that bugs me about it now is not knowing how much they are going to pay before adding their snippet to my 15,000+ pages.

    Oh yeah, about Alexa, how do you know that it was the Voice2Page domain that they used as their primary traffic face?

  21. George A Isaacs | December 27, 2007 at 5:21 am

    Hi Kevin,

    Thanks for the warning, but I think these ads will simply share the fate of all other formsof advertising. Yes, some of us switch to another channel when the ads come, but many more watch, enjoy and buy on the basis of these ads. So, it will work for some and not for others. personally I think that there will be money to make – the question is for how long? Like most things on the net, it will have its moment and will then loose its appeal. If there is money to be made from it, reap the rewards while it lasts.

  22. Bob | December 27, 2007 at 10:23 am

    Frankly, I was a bit insulted to receive an email from FAN about PPP….to say nothing about listening to some snippet of an audio ad.

    Perhaps I will cancel my FAN account. I really thot you guys were a step above this sorta thing…

    BTW, PPP works FINE with Firefox. The ads I listened to were very professional. Short and to the point. Not a thing like having to wait on some Flash set or a stupid video to load…now THAT aggravates the hell outta me.

    Oh, and thanks for setting the record straight in your post Charles.

  23. Kevin Lam | December 27, 2007 at 11:01 am

    Hey Gary, thanks. Glad to be back. Please read the post I made today. You know, I’m glad I’ve never seen one of those audio & video ads that are 3-5 minutes long.

    Hey Mary, again, glad to be back. I’m spending as much time with my family as much as I can. I get up at 3:30 in the morning and do my business stuff so I can spend more time in the evening after work with Ashley.

    Thanks, Roy. A lot of people surf with the sound off and I think the advertisers will find out how rewarding it will really be. I just wonder how they measure their ROI.

    Charles Heflin… how’d you find this so quick? Anyway, while you are here, maybe you can take my suggestion to. See if your programmer can add a control for the publisher and allow them to display the text, “Turn Off Audio Ads” for a period of time a visitor chooses. That way, it may be a little more inviting because both the publisher and the visitor gets a choice. This might actually help your business.

    In parting… I don’t plan on throwing any babies for any reason… just a sick imagery, sorry.

    Hey Luke… just read my post from today, lol. I know PPP is not in competition with AdSense or FAN. That’s not even why I spoke up. Just go to http://netaudioads.com and it will forward you to Voice2Page.com, which is where most of their advertiser signup started. There it will mention it’s product, Net Audio Ads. SellingPPP.com is its “marketing channel” or it’s preferred site for marketing. I know Voice2Page is their primary traffic face because SellingPPP.com was registered Nov. 15, 2007. Not too long ago.

    George – good question.

    Bob – all I can say is I apologize if this does not meet your expectations. I’ve spoken my mind way before FAN was ever established and I plan on doing that ’til the day I die. I don’t need threats about you wanting to cancel your account. Do so as you feel necessary and you think the reason is enough to dislodge any association with FAN. And what “sorta thing” do you mean?

    A single snippet is nothing, it’s the continued snippet on repeat visits. Perhaps you should read today’s post as well. If you look at comment #13 above, you will see that I did mention the sample audio was working in FF.

    Thanks for reading.

  24. Mario | December 27, 2007 at 6:26 pm

    There are soooo many different ways that you can use the PPP system…and it doesn’t have to annoy anyone. Eg. You can have a code inserted in a section of your site where the visitor will be made aware that they might hear sponsored ads…My simple opinion is that if you or anyone doesn’t like it, well, don’t use it…pretty simple. I am certain that as a webmaster, you have the ability to be creative with your site…you have controls, so place your codes where you feel will yeild the best results.

    Happy New Year everyone~

  25. Paul Rushing | December 27, 2007 at 6:52 pm

    —My final concern was that I would only earn like $1 CPM as a publisher. While of course the CPM rates will vary depending on your market, etc. He did say that they expected CPM to be closer to the $10 to $20 range. Which sounds great to me.—

    If this was really quoted and you believe it you really deserve the disappointment you have coming.

    At .05 to .10 per ad impression. Using PPP’s numbers of 80% delivery you can buy real targeted traffic and branding a hell of a lot better than 5 seconds of annoyance.

    It is claims like this that keep people signing up for garbage like this and AGLOCO.

  26. Larry Host | December 28, 2007 at 4:48 pm

    I enjoy reading these posts and really appreciate being able to add my $0.02.

    I want to clarify three misconceptions:

    1) Our CPM will be determined by the results of an audit by BPA Worldwide. One thing really missing from Internet advertising is the time honored tradition of ‘Third Party Audit’ to assure advertisers that the placements that they are paying for actually occur. We are having this done. This is why advertising will not begin until mid first quarter of 08.

    2) We digitally smooth and manage every audio we play so there is no BLASTING of the eardrums. Most audio on the net is played as it was recorded, without gain control, noise reduction or any other professional editing making it comfortable to hear. We spent several years and hundreds of millions of audio plays getting this part right. Why do you think we gave away Voice2Page for personal use for free all this time?

    3) Overuse – This is the most valid concern mentioned here. The temptation to place an audio ad everywhere is quite strong, but that would be extremely counterproductive for all concerned. We have built our engines to determine, as best as possible, each individual website visitor and to insure that they receive no more than ONE ad and if they remain on that domain more than three minutes, another, different ad may be played.

    As with all advertising, there is a segment of the population that abhors it. This cannot be avoided. In a free market society, advertising is essential for growth. We truly feel that the concept of the ‘Adlet’, a 5 to 6 second branding ad, is one of the least intrusive means to keep a label in peoples minds.

    Personally, I can’t wait to see what the truly crazy ad agencies can do with 5 seconds and ONLY 5 seconds of airtime for their message.

    Thanks for the spirited discussion.

    Larry Host
    CTO and co-founder of Voice2Page.com

  27. Kevin Lam | December 28, 2007 at 11:41 pm

    Hi Larry,

    Honored to have you here; still surprised how you guys found my blog, but thank you for stopping by. Everyone seems to be carrying around a lot of loose change, I can start another savings account soon.

    In response to your comment for the 3rd party audit, that is a very smart move. That at least shows that you care for your advertisers and I do hope that is followed throughout the life-time of your business.

    I understand digitally smoothing out audio ads can decrease the shocking reaction when the audio ad is going, but I don’t think it will stop the annoyance of hearing it.

    Your controls for overuse abuse is a great idea but I still think you should give the visitor more options, such as the one I mentioned above in comment #23 in response to your director of marketing. I think it will help alleviate the annoyance and people won’t mind coming back from time to time even though they do still hear the audio ads once in a while, not every few minutes on the site.

    You’re right, regardless of how poor or great the product is (not being sarcastic here), marketing a business is very essential. 2 companies could have the same product, same name, but whom ever markets their product the best in quality AND quantity will be the winner.

    JupiterResearch analysts say that the current online advertising market will go from $19.9 billion to $35.4 billion in 2012. PWC, on the other hand predicts that, world over, will reach $73 billion in 2011. That’s a lot of money to be made in just the advertising market alone. Good luck in your share of this market and I do bid you farewell.

    Thanks for reading and come back anytime.

    Best Regards,
    Kevin Lam

  28. Gary Gross | December 29, 2007 at 3:20 am

    Just thought I would throw something else in here for people to think about.

    First off, I take the CPM estimates as just that, estimates. What they actually turn out to be is yet to be seen.

    I have been with YPN since Feb. 2007. Here are my totals for year to date:

    Report Averages:

    Impressions Clicks Income Earned
    19,386 58 $20.49

    That is 1.05 per CPM. Which is great – if I was paid by CPM, which, as you know, we aren’t. Per click it comes out to 0.35 a click. This is on sites built strictly for YPN, with highly targeted ads.

    Now, let’s say that PPP only winds up being 2.00/CPM. I have just effectively doubled my income, without losing any visitors who had to click away with YPN.

    Now, let’s say these people click through to another page on my site since they are looking for that information & get served with another 3 SECOND audio. I have just added 300% more income for the same sites that have only brought me $20 for the whole year. Which, with PPP, is more likely to happen since people don’t have to LEAVE my site for me to get paid.

    To me, it seems like a win/win situation. I just upped my income by $60, I lost no visitors, & have the potential to earn more if they visit more pages.

    And, to me, these are throw away sites to begin with since they were strictly built to produce this type of income. The traffic is all search engine traffic. So, 99% of the time, the traffic never returns to begin with. So why not earn the extra money ?

    Out of 19000 page views, with YPN I was only paid on 58 Visitors (clicks). With PPP, I am paid on everyone. And the big difference here is that will be a HUGE selling point with PPP because of the fact that the only action the people have to take is to visit. The people get served with a quick 3 second audio, & I get paid.

    And the advertiser has won the battle. 99% of marketing is name recognition, which is done with the quick audio. With the pay per click, there is no gaurantee that anyone is going to even look at the ads.

    So honestly, if you look at it from the advertisers point of view, they win more with the PPP Model, because they get their name out their more. Sure, they lose some with the 20 – 30% that don’t have their audio turned on. BUT, with just my page views, minus 30% would still be 13571 ads served compared to the 58 clicks on the text ads that I have now for the year.

    Now, the gentleman who said he had 15000 pages. I’m sure that his page views at least tripled mine (since I only have 1200 pages). If he did triple my page views, that would have been 31500 ads served. So. just between 2 people, the advertiser just had their ad heard 46500 times !

    But I also agree with the other post that said that PPP will be mainly for Big Mainstream Companies. I don’t think this will be for the smaller guy. So both types of advertising will be around for a LONG time. And those that get in early will be the ones to reap the benefits. Just like with FAN. And as long as there are no rules set to say that you can’t use both on the same site, why not take advantage of both types & raise your income.


  29. Kevin Lam | December 29, 2007 at 10:47 am

    Hey Gary,

    Thanks for the insightful input. Despite your data, we may have to alter that a little bit. As mentioned by Larry Host, the CEO of NetAudioAds, in comment #26, “We have built our engines to determine, as best as possible, each individual website visitor and to insure that they receive no more than ONE ad and if they remain on that domain more than three minutes, another, different ad may be played.”

    With that as a variable in your math, you’re going to have to consider the time spent on your website(s) now. Surely, you have more than ONE text ad on each page, right? If so, aren’t those 19,000 impressions reduced to maybe 9,500 for audio ads since it plays only once?

    I know your visitors might not be repeat visitors and are generated through search engines, but do they really just pop in ONCE and gone forever? I’m sure some of them lurked around your site and looked through at least 2 pages. That reduces your number of impressions AGAIN. Let’s average it to 1.5 pages.

    That gives you about 6,333 impressions. Based on your $2 CPM, you’ve just earned $12. That’s a significant change. So unless NAA follow through and really do somehow manage to pay $10-$20 CPM, you’ll be at a loss (based on your current impression delivery).

    You’re using numbers you know but leaving out numbers you don’t know of. This a huge mistake in calculating your possible income. Still, you’re a great friend, and I hope it all works out for you. I don’t mind you bragging later, so drop me an email any time.

    Take care,

  30. Alexander Moody | December 30, 2007 at 12:38 am

    Well that was good reading.
    All the comments are to the main pretty valid.
    Although I think the only concrete point of discussion at this point is not the earning power, or not, of PPP, but the nuisance factor.

    Certainly the owners are very proffesional in their attitude towards marketing the product at the right decible and to the right consumer
    but the consumer is the one who will decide the “nuisance” factor.
    Visual ads also have the “nuisance” factor, but every now and then a absolute Classic comes along and leaves its mark on the consumer.
    The type of advertiser who will use PPP, will be a Global Company of some sort and as such, will eventually find the Audio Classic and market various versions of it to the consumer
    The audio “Classic” will happen and if its on your website then you have indeed found the holy grail.
    The earning potential of any new business is based on perceived stastitics.
    So my perception of all the facts laid out is that it reminds me of a few lines from an old song…….
    “Money for nothing and your “CLICKS” for Free…..lol

  31. J. R. Reece | December 30, 2007 at 4:53 am

    Thanks, Kevin, for your review.

    I’ve taken a wait and read attitude up to now. There are pros and cons on both sides that are compelling. I don’t get that much traffic yet, so I might just try PPP on one of my sites to see what happens. Who knows. We shall see.

  32. Albert Bradley | December 30, 2007 at 10:29 pm

    Ok Guys,

    You just keep whining and wailing, and we’ll see who wins in 2009 !

    It’s so funny. I remember the 100’s of negative moaners spouting their pathetic garbage about Google adsense when it first came out – funny how so many ‘experts’ screw up when it comes to something different.

    The ad’s are 5 SECONDS LONG DUDES ! Do you really think that hoardes of internet users are going to refuse to visit a website simply because it may play a PPP ad ?

    The only people living in a different “dimension” are those of you who are too blind to see a real opportunity when it bites them in the arse. I’d rather take my chance with this than the “spend $47 and learn how to make a fortune on the internet” crap, that fills only the wallet of the scam gurus.

  33. Kevin Lam | December 31, 2007 at 2:52 am

    Okay, and this is coming from someone who’s so “mad” about anything Swiss and seems to can’t get his name right. Which is it, “Albert Bradly” as shown above or “Ted B” as shown in your blog?

    It’s one thing to carry your point across, but it’s another to come here with such disrespect. You’re right though, we’ll see in 2009. Good luck in 2008 and may it be a joyful and prosperous one for you and your family.


  34. Enough Wealth | December 31, 2007 at 1:24 pm

    Some people will be absolutely infuriated by PPP ads and never visit my site again. But same thing applied to me having some AdSense ads and a couple of sponsors. As a blogger, I like to get readers, but I also would like to get some revenue from my site (especially since it’s a blog about personal finance) – so losing a few readers but gaining some incremental revenue would be a fair trade-off.

    I’ve no idea if PayPerPlay will end up like AdSense or Agloco – but there’s not much downside to giving it a go, and I could make some extra income. Time will tell.


    ps. The guys at PPP found out about this blog so fast by reading their members feedback on the PPP blog – which indicates that they’re keen on making this a success.

  35. Kevin Lam | December 31, 2007 at 1:49 pm

    Hey Enough Wealth,

    Thanks for sharing your input. You seem very sincere and I really do hope PPP works out for you. Yes, of course they should care. I did the same thing when I started up FAN. I just didn’t think my post would be found so quickly.

    This is enough discussions though. I will close off the response. You can ping my post though.

    Happy new years, everyone.