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How To Monitor Search Engine Positions

05 Jan
2009

If your URL shows up far down the results list, the probabilities of the customer never finding you increase incrementally. After you achieve a high search engine position, it is necessary that you ensure you maintain the high ranking you have worked so troublesome to achieve. This implies you must come up with a technique to observe your search engines positions. This strategy is vital to the success of any selling campaign.

Think of your search engine positions as your internet portfolio. Would you let your stock portfolio be ruled by chance and market fluctuations, or would you keep close tabs on your stocks so you might buy and sell when the time is right? This is the way you need to think about your search engines positions.

Bear in mind that at first, after you have launched your search engine campaign and done all of the right things to enhance your rankings, you will most likely see a continual upward climb. What you want to be looking out for is the instant that upward climb reaches a plateau.

These are like the sophisticated rising and falling of stocks in a portfolio. Short-term movement is an essential component of the entire process. It’s the long term changes that you need to watch for and gear up to act on right away.

Investigating the long term trends of search engines positions is vital. The way in which search engines rank websites may change at the drop of hat. If you are not aware of these changes – lots of which are refined yet can be perilous to your ranking – your position may fall to the base of the list before you can get your bearings. To stop this type of precipitous drop, you have to make a system to watch your positions on an once per month basis. Invent a chart to keep tabs on your top ranking positions or your top pages, and make efforts to watch “the market” closely.

You need to also deal with your competitors – a vital factor you has to be vigilant about. Every month, expect position changes thanks to the continual changes that are occurring in your rival’s position, and be ready to adjust your promotional strategy to compensate for reduced rankings. Another factor to watch fastidiously is a unexpected drop of your positions in all search engines. This isn’t the same as monthly fluctuations – this may be a neon red caution sign. It might mean a few different things.

Some search engines depend on the results from other search engines, and it’s critical that you know which engines these are and keep an eye on all the engines they influence. The largest problem here is that search engines will occasionally change affiliations, and this will make a major shift in the geography of the web.

As an example, lately Yahoo made a decision to display only results gleaned from Google. So you have to not only watch your own positions, but you must keep abreast of seismic shifts in the landscape of the Net in total. In all cases, you should act quickly and efficiently to get back lost ground.

If costs you cash and time on a continual basis. Protect this investment as conscientiously as you would your money portfolio. In the same way, track your positions from an objective viewpoint, and study your positions on a consistent basis. Make sure your effort and time harvest rewards by keeping your eye on the huge picture – your long term selling campaign.


This article was written by Dallas’ rankaboveothers.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.

Kevin Lam
author

Kevin Lam is a self-taught internet marketer, web developer and traffic conversion expert that started since he was 17 in 2000. Even throughout his 5 years in the Navy, Kevin continued to hone his skills. Kevin now owns multiple digital companies including a Strategic, Digital Marketing Firm, a Sales Funnel Concierge Service, General Support Company and other digital products.

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