How often are you getting pitched that YOUR business needs to have a customized app for your customers? How many restaurants and other store owners do you think are trying to have a mobile app developed because some marketing consultant said they can reach more customers? The mobile apps craze is getting exploited and over-used. It’s a sad epidemic that needs to stop and it probably will soon.
Majority of smart phone users spend most of their time playing games, texting, talking and communicating on social networks. Those that try to shop locally use a search engine. On top of all that, can you imagine a consumer having 10 different apps for 10 different restaurants, 15 different apps for 15 different stores and actually USE them often enough to be worth your time and money? No. The answer is “no”.
The market is going crazy about developing apps for EVERY business owner out there, but really it’s an over exposure of apps that basically don’t really do much more than provide information about your business and services/products/menu. They could do that on your website! Yes, a MOBILE website.
No, you can’t do “push notifications” with mobile websites, but they’re more likely to visit it and use it than your app. Even if you were able to convince them to download your app, it’s likely they will quickly remove it because it doesn’t serve a NEED or real purpose for them.
There is of course a better solution. One we are working on now that will save business owners hundreds and THOUSANDS of dollars. For example, why pay $2,000, $1,000 or even $500 for an application that will simply be removed? Why not distribute an application that actually brings you ADDITIONAL customers even if they didn’t download the application from you?
More details on this technology in the future.
Bottom-line (or point of this blog post) is steer away from customized application for just your business. You will quickly find out how costly it is and how much time/money you’ll be wasting.