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Using Google Keyword Tool – Why Exact Match – Part 2

24 Sep

Alright, if you had read part ONE to my keyword research and analysis, you are ready to part TWO. This is where it REALLY matters because initially, you were trying to see if there are even any performed searches for specific keyword terms. You learned about filtering your results using the Google Keyword Tool.

Now, you will learn how to pick the winners!

If you just go to Google.com, you can enter into the search field:

“keyword phrase”

This will indicate how many pages mention it in their pages. Take note of how many resulting pages showed up.

Now do a search for:

intitle:”keyword phrase”

If the results here is 10% or less than that of the exact search phrase, then it’s good. However, it also needs to be below 40,000 results. If it’s higher than that, you will have a very hard time ranking for it. It’s best if the results are below 10,000, but it’s not always the case.

It doesn’t mean that it’s impossible. No way. There are keywords we rank for that would seem to be, but we beat the life out of our competitions.


The point in doing all of this is PICKING your battle. It’s like having a row of competitors and then you choose to fight only the scrawny little guys that can’t defend themselves. I know, it sounds very mean, but by the time you’re done knocking all of them out, you’d have gained some experience in fighting.

Yeah, I know, you’re not going to be a pro, but you’ll have plenty of exercise and warmed up for the intermediate fighters. That’s when you start taking them on and knocking them down on their butts.

Seriously though, wouldn’t this make more sense than to dive in and fight the best of the best without any prior experience? Besides, without the credibility, you wouldn’t even be ALLOWED to fight them.

Alright, back to the real SEO talk.

Of course, the number one way to fight your competitors is to build a lot of high quality and valuable backlinks. A backlink is simply some other website linking back to your website. Link exchanges are actually no longer encouraged. Instead, you should consider techniques such as article marketing, blog posting, forum posting, bookmarking and web 2.0 profile backlinks.

There’s much to say about all this, but I guess we’ll have to save it for another day.

This article was written by Dallas’ rankaboveothers.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.

Kevin Lam

Kevin Lam is a self-taught internet marketer, web developer and traffic conversion expert that started since he was 17 in 2000. Even throughout his 5 years in the Navy, Kevin continued to hone his skills. Kevin now owns multiple digital companies including a Strategic, Digital Marketing Firm, a Sales Funnel Concierge Service, General Support Company and other digital products.

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