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How To Effectively Use Keywords In Page Titles

24 Apr
2009

It is recommended to use the keywords you want to be found for in the page titles itself. This title tag is different from a Meta tag, but it’s worth considering it in relation to them.

Whatever text you place in the title tag (between the <title> and </title> portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft’s Internet Explorer or OPERA.

The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page, because it’s the first thing people see when searching for a keyword phrase. All major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

It is recommended that you do not exceed 60 characters when writing out a title for your page. However, we have seen titles that have as much as 63 characters still display properly on Google’s listings.

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be optimized for the search engine. That means, whatever keyword phrase mentioned in your title, must be mentioned in the description. And whatever was in the description must be in the page’s content.

The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.

The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Unless your company name IS a keyword term, it is best to leave it at the end of the title or even not mention it at all. Most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth bookmarking or working with.

So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site; especially, if you cannot fit it. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing?

However, if you do intend on using your business name, you can separate it with a dash (-), a pipe (|) or even colons (::::) to separate your business name and then the page title itself.

Try to avoid unnecessary words like “and” or “or”. You can simply using the ampersand or forward slash. The keyword terms will still be picked up by the search engines.


This article was written by Dallas’ rankaboveothers.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.

Kevin Lam
author

Kevin Lam is a self-taught internet marketer, web developer and traffic conversion expert that started since he was 17 in 2000. Even throughout his 5 years in the Navy, Kevin continued to hone his skills. Kevin now owns multiple digital companies including a Strategic, Digital Marketing Firm, a Sales Funnel Concierge Service, General Support Company and other digital products.

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