It may have been true in the movie “Field of Dreams,” but on the Internet the phrase “build it and they will come” is simply nonsense. You could have the best looking website with all the bells and whistles… heck, it could even be the best converting page ever, but it’s not going to do you any good if you don’t get any visitors in the first place.
There’s many ways of getting traffic to your website, but since my site is about search engine optimization and marketing, it’s only fair to talk about increasing traffic through the use of the Internet. Back then, all we knew was to submit our site to the search engines and that was it. There software to submit our site to hundreds and thousands of them. Now we know better. Now we know we don’t even have to submit our site and we’ll still get indexed… if done properly.
Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it.
If you want to make your site indexed easily, you should avoid using frames on your website. Frames are like a black hole that search engines simply cannot read. There are many sites that are many years old with hundreds of pages but Google shows that they only have ONE page indexed. That’s because they used frames. Please avoid it like the plague. In fact, avoid it like it’s the Ebola Virus (what a terrible way to die!).
We love to see flash sites, but don’t ever have a flash-only website. Always have an alternative to it because search engines simply cannot read nor index flash files. By having an “HTML” version of it, you are increasing your ability to be indexed by the search engines.
Do not present important information in Flash movies or in images. When using images, ALWAYS use the “alt” tag to describe what the image is. It is also imperative to also name your files according to what is on the image. I.E. If the image is of a black dining table, you’ll want to name the file “black-dining-table.jpg” instead of “image45.jpg”.
Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.
Stop using improper HTML tags like <font> to style your pages. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.
Finally, for today’s tips, please avoid using navigation text that changes sizes upon a mouse-over. It is very tacky and annoying. Okay, this wasn’t search engine related, just a user-friendly advice.
This article was written by Dallas’ rankaboveothers.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.