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How to Control External Anchor Text

02 Mar

That’s a frequent question I get from my clients. Really, apart from taking care of internal anchor text and adding links with proper text yourself, is there any way to control the anchor text of naturally acquired external in-links? Let’s find a few ways together:

Get a domain name containing your keyword:

Putting aside all debates about whether domain name plays any direct role in the search ranking algorithm, there’s no denying the fact that most people link to the site using the domain name as the anchor text: TexasSEO is what most links to this blog will look like, and Google will most probably translate it as “Texas SEO”.

Of course, this method has the main disadvantage: most short meaningful domain names are already taken and it is too tough to find something worthy available.

Get the most out of your page title:

An extremely important aspect of the page title is that page title usually serves as the anchor text for the external links pointing to the page:

  • Title is automatically picked up by social bookmarking services (and most users don’t care to change it).
  • Title is what some people will use to link back to your post in their round-ups.
  • Title is what many scrapers use to link back to the scraped page (and there’s some link juice there too).

So if you aren’t optimizing your page titles yet, you should probably start right now :)

Mind your online moniker

If you are just starting, consider creating some descriptive nickname containing your keyword. I.E. Texas SEO. People tend to link to another person’s articles using the author name and constructions like “According to…”, “… said”, “… found”, etc. So an alternative descriptive moniker might also help in your targeted link building.

Any more tips to get at least some control over external anchor text of naturally acquired links? Please share them here!

This article was written by Dallas’ rankaboveothers.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.

Kevin Lam

Kevin Lam is a self-taught internet marketer, web developer and traffic conversion expert that started since he was 17 in 2000. Even throughout his 5 years in the Navy, Kevin continued to hone his skills. Kevin now owns multiple digital companies including a Strategic, Digital Marketing Firm, a Sales Funnel Concierge Service, General Support Company and other digital products.

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