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How to Change Hosts or IPs Without Losing SEO Ranking

05 Mar
2009

Today’s TexasSEO Tip is a step by step guide to keeping a site organic ranking when changing IP address due to moving hosting or in order to obtain a country specific IP address.

One of my clients recently had to change their website’s IP address after 6 years. The client rightfully was concerned what will happen to their organic ranking in the search engines which they spent so many years building up. Below are the steps I took to ensure that their search engine ranking won’t change due to the new IP Address.

Pre-work:

1. A copy of the site was installed on the new server and website links were tested including long tail on the test server using a temporary URL
2. We identified when the site is normally visited by the spiders
3. Using web and/or Google Analytics software we identified when the site had the least amount of visitors and conversions (not surprisingly between Friday mid night to Saturday morning)

Moving:

4. A temporary site maintenance message was placed on the old site (to ensure the site isn’t returning a 404 message during the move)
5. DNS entry was updated to point to new IP address
6. It took 30 minutes for the new DNS settings to take effect and the site was accessible via the domain name

Testing:

6. We tested the site’s URL including, sub-domains, sub-folders, long tail etc
7. We tested website 3rd part payment gateways

Result:

8. The website rankings were not effected negatively
9. The website was inaccessible for only 30 minutes
10. Due to obtaining a new IP address which is country specific, the client’s organic ranking has improved considerably in this territory

Don’t go switching hosts without a sound plan, as downtime for only one day can impact your search rankings for weeks.


This article was written by Dallas’ rankaboveothers.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.

Kevin Lam
author

Kevin Lam is a self-taught internet marketer, web developer and traffic conversion expert that started since he was 17 in 2000. Even throughout his 5 years in the Navy, Kevin continued to hone his skills. Kevin now owns multiple digital companies including a Strategic, Digital Marketing Firm, a Sales Funnel Concierge Service, General Support Company and other digital products.

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