Welcome to Your Digital Path to Success

How To Evaluate Your Website’s Performance

09 Feb
2009

The first step in your Internet marketing domination should be getting a website together. That means finding the right host service, the right domain name and building it up. Once you’re up and running, you’ll then be able to track and evaluate your website’s performance.

The success or failure of your site depends greatly on how specifically you have defined your website goals. If you don’t know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business.

One of the first indicators of how well your website is working for you is finding out the quantity of visitors in a given period of time. A good baseline measurement is a month in which you have not been doing any strange offline promotional activities. However, just because hoards of folk have passed through your gates does not mean your website is successful. Typically , you would like those visitors to essentially do something there. It is similarly crucial to monitor the amount of visitors to your website who made a purchase or did something of value for you.

To find the site conversion rate, take the amount of visitors every month and work out the % of them that actually performed the action your website is set up for. As an example, if you had 1,000 hits to your website, but only 20 of them purchased your product, your website conversion rate equals 0.02 or 2%.

If your conversion rate is less than 1%, you need to look at your sales letter and consider what may be costing you sales. It could be a design issue, a layout problem, dry copywriting, bad pricing and much more.

You may either research the steps you must take to boost your search engine rankings, or employ a search engine optimization company (like us) to do the work for you. In both cases, after your have improved your search engine positions, ensure you keep on top of them by regular monitoring and adjusting of your attempts to maintain high positions.

As an example, if your goal is for the visitor to fill out a form, is this form simply accessible, or will the visitor have to go through four levels to get to it? If it is not easy to get to, you may lose the conversion.

Confirm your buttons are highly visible, and the trail to your form or ordering page quickly accessible. The goal is, naturally, to get your visitor to make a purchase or fill out your form. Website copy must be particularly geared to your website and not simply a cut ‘n’ paste  job from your company leaflet. The right copy/sales letter can make the difference between profit and loss in your business.


This article was written by Dallas’ rankaboveothers.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.

Kevin Lam
author

Kevin Lam is a self-taught internet marketer, web developer and traffic conversion expert that started since he was 17 in 2000. Even throughout his 5 years in the Navy, Kevin continued to hone his skills. Kevin now owns multiple digital companies including a Strategic, Digital Marketing Firm, a Sales Funnel Concierge Service, General Support Company and other digital products.

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