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Effectively Establish and Market With Press Releases

27 Aug
2009

If you didn’t already know, press releases is one of the most powerful marketing tool you could use for your business online or off. If you really want to improve your business and get the word out quickly, press releases are considered news and can get you ranking VERY quickly. Sometimes in a matter of minutes after submitting it to a press release site.

You might be thinking that press releases are reserved for huge companies and corporations to announce that they’ve bought out another company or merging with another. Truth is, you don’t have to be a big corporation or announcing anything like that. It doesn’t matter if you’re a work-at-home mom, small business or whatever. As long as your article is intriguing and content rich with quality keywords, you will get a lot of traffic from it.

If you haven’t started putting this to use, you are losing out on a lot of benefits. The use of press releases has proven to increase business, improve SEO and establish professionalism. Here’s a little insider secrets to my readers – there is a specific resource we use to rank on the first page after just 5 minutes. It’s not black hat! It’s simply submitting the press release. That’s how powerful it is!

Press releases have changed quite a bit over the years, especially on the Internet. It use to be difficult to get your press release accepted and sent out to the world. The press release had to be written a specific way and it was just so expensive. Just 2 years ago, we paid $1,000 for a press release to be written and submitted. $1,000? Not everyone can do that.

And now, you can write it up yourself and have it sent out for only $20… or even for free! This really evens the playing field for the small business owners and individuals that work from home.

Before, you had to think in terms of news-worthiness before writing and submitting a press release. Now, you can think in terms of providing quality content related to your business and targeting keywords that is most beneficial for your website. You don’t have to wait for any significant occurrences. Just find good reasons to write and write it well.

It can be a press release for a new product you’re selling, new service, new merchandise, you’re having a sale, you’re celebrating your 13 month anniversary of being open, whatever. Any time you think something is worth mentioning, then it’s probably a good opportunity to benefit from it with a press release.

Here’s a few places you can send press releases for free:

  • http://www.theopenpress.com/
  • http://www.prlog.org/
  • http://www.free-press-release.com/
  • http://www.clickpress.com/
  • http://www.newswiretoday.com/

And here’s my number one recommended paid newsletter (spend just $20):

http://www.webwire.com/


This article was written by Dallas’ rankaboveothers.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.

Kevin Lam
author

Kevin Lam is a self-taught internet marketer, web developer and traffic conversion expert that started since he was 17 in 2000. Even throughout his 5 years in the Navy, Kevin continued to hone his skills. Kevin now owns multiple digital companies including a Strategic, Digital Marketing Firm, a Sales Funnel Concierge Service, General Support Company and other digital products.

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