For your product or service to be worthy of a customer’s exchange of money, it all depends on the perception of its value. Does your product or service provide a solution to their problems?
You have to face one important fact. People make purchases due to wants, not needs. Everyone needs water but there are dozens of name brand water bottles to choose from. Your parents (or significant other) don’t ask you “do you want to eat today,” they usually ask “WHAT do you want to eat to day?”
Many things in life aren’t particularly needed, they’re wanted. You might need a computer for work but do you REALLY need a state of the art $3,000 computer? You might need an alarm clock but do you REALLY need one that plays CD and cassettes AND the radio? No. It’s just your perception and your only justification is that it satisfies your need.
Your product or service doesn’t have to be the best in the world. It just has to have the perceived value that your customers are looking for. If they feel they “need” it, then they will buy it. But the only way they will think they need it, is up to you. You must convince them that this is what they have been looking for and that this is their solution to all their problems.
You see, ALL buyers look for relief or a solution to their problems.
Ask yourself these questions.
- “How can I make money on the Internet?”
- “How can I raise my child to be a good person?”
- “How can I get a date?”
- “How can I read faster?”
Provide a solution to these questions and you will be banking mad cash. As a matter of fact – people have! That’s why we have business opportunities, that’s why we have parenting classes, that’s why we have dating agencies, and that’s why we have reading programs that train you to read faster.
Remember, the value of your product perceived by the customer is what will determine your sales.
Your Take Away:
1) You don’t have to change someone’s “point of view” change the ‘view.’
2) Find the solution and the money will find you.
This article was written by Kevin Lam from rankaboveothers.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.