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Business Acumen – It’s All About The Bonus

08 May
2009

It’s easy to find bonus items that will boost the perceived value of your product, but while it’s easy, you MUST NOT fall into the trap of just grabbing a bunch of products you can get cheap with rights and throw them in.

If you have ten bonus items that have been advertised all over the place and it’s known that they can be bought as a set for next to nothing, and you try to convey they are worth hundreds, not only is there no perceived value in the eye of most readers, but you’ve flushed your credibility down the toilet.

It’s okay to use products that have been around a little while, but only if they are going to hold a high perceived value. But remember, if you have a few products as bonuses like that, there’s a chance many readers of your sales letter could already own all the bonuses, which reduces for them the power of your offer, which in turn will probably lose you the sale.

Possibly the best approach is to seek out some products with low-cost reprint rights that fit in with what you sell, but the key word is SEEK. Don’t go for the things that are already advertised all over the place.

There are some products out there that have not done well because the author has not had a clue how to write a good piece of sales copy or how to promote his or her site. Even if they don’t seem to offer reprint rights – contact them anyway.

Another great idea is to write your own bonus report – that way you have a 100% exclusive.

If you mix something of your own with something that you have rights to and was underexposed and something that might have been around a little, but still holds its value, then you are probably well on your way.

But no matter how you build your sales page, how you construct your bonus items or how you price your product, it needs to convert well. Make sure you’re tracking everything and assess the results to determine what needs to be improved.

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Quick Notes:
1) Your bonus items must have value to be a bonus.
2) Don’t use products you can get a hold of for free as bonuses.


This article was written by Kevin Lam from rankaboveothers.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.

Kevin Lam
author

Kevin Lam is a self-taught internet marketer, web developer and traffic conversion expert that started since he was 17 in 2000. Even throughout his 5 years in the Navy, Kevin continued to hone his skills. Kevin now owns multiple digital companies including a Strategic, Digital Marketing Firm, a Sales Funnel Concierge Service, General Support Company and other digital products.

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