Welcome to Your Digital Path to Success

Business Acumen – Customers VS Clients

22 May
2009

Keep in mind that more traffic does not guarantee more profits. Getting traffic to your site is only the first step of every business. Once you have a visitor, you need to have a powerful, direct response, sales letter ready to take orders and build leads. Otherwise, all your efforts will go to waste.

Here’s something I haven’t touched base on but would like to emphasize at this time. There is a reason why I refer to my clients as “clients” and not customers. It’s a little something I picked up from Jay Abraham.

When I talk to business owners, I usually refer to their clients as customers because that is how most businesses see them. But now I want you to take a different point of view.

If you’ll look up the word “client” in the dictionay you will find its definition to be: “One that depends on the protection of another.”

Now, if you’ll look up the word “customer” you will find its definition to be: “One that buys goods or services.”

Now ponder on this, would you rather be my client, who I protect, or my customer, who simply purchase goods or services from me? It’s a very simple question that will help you look at your buyers a different way.

We all want to be protected, we all want to be relieved of pain and we all want to know that someone is there to help if we need it. So start thinking of everyone who purchases your products and services as your clients rather than your customers. Remember to respect them and appreciate them; do that and they’ll be your life-time source of income.

You see, while most marketers are only focused on finding new clients or getting more unique visitors to their site, the smart marketers are also consistently working on getting their existing clients to buy more often. And maybe even buy much higher ticket items. It’s the oldest trick in the book.

By building trust between you and your clients they will hold you accountable for everything you send to them. No matter the cost, your customer loyalty will mirror the appreciation you give them.

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Your Takeaway:
1) You need clients, not customers.
2) Your clients need protection, will you protect them?
3) Don’t mistreat your clients, they’re your vital source of income.


This article was written by Kevin Lam from rankaboveothers.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.

Kevin Lam
author

Kevin Lam is a self-taught internet marketer, web developer and traffic conversion expert that started since he was 17 in 2000. Even throughout his 5 years in the Navy, Kevin continued to hone his skills. Kevin now owns multiple digital companies including a Strategic, Digital Marketing Firm, a Sales Funnel Concierge Service, General Support Company and other digital products.

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