Welcome to Your Digital Path to Success

When Building Your Website

13 Aug
2008

When designing your website and deciding on what to portray your business as, first ask yourself what your website should be about. It sounds good in your head, but it’s a good idea to actually write it out. Before you know it, you may end up with pages of what your site is about, however, you need to be able to explain what it is you do in a single sentence.

It’s difficult if your site does many things, but if you are able to break your story down to a single sentence, you will then be able to focus on what to portray to your audience. Google does more than act as a major search engine, but they focus on that and allow all other aspects to fall in place. Walmart – their slogan is “Save money. Live better.” They stick to that by providing some of the lowest prices in retail.

When building your online business, always keep the “What’s in it for me” mindset. Whatever it is you want your visitors/clients to do, what do they get out of it? Why should they subscribe to your newsletter? Why should they buy from you? Why should they call you? Why should they do anything with you?

There should be a clear benefit of what it is they’ll get out of it. Let’s face it. Time is money. People no longer care that registration is free or that the newsletter is free. Whoopty-do! They get dozens of emails a day full of spam for free. A concise and clear message needs to be explained to them that they will be better off doing whatever it is with you than with anyone else.

As written in my ebook, The Hidden Secrets Revealed (it’s free for download in my forum, btw), “the appearance triggers the visitor’s interest and the content keeps the visitor’s attention.” So it’s not only important to decide on how your site looks and feels to your visitors, but how the content reaches out to them.

You could have the most beautiful website in the entire universe, but if your content is poorly written I can only guarantee you 1 thing – they will leave. What’s funny is, some of the most successful sales letter to date have some of the ugliest colors as their background.

Why it works: 1) The ugliness trigger’s the visitor’s interest – ‘wow, this page is ugly, what could they  be saying?‘ 2) The content was so compelling that it kept the visitor’s attention.

Stick with that principle.

More to say another day.

Kevin Lam
author

Kevin Lam is a self-taught internet marketer, web developer and traffic conversion expert that started since he was 17 in 2000. Even throughout his 5 years in the Navy, Kevin continued to hone his skills. Kevin now owns multiple digital companies including a Strategic, Digital Marketing Firm, a Sales Funnel Concierge Service, General Support Company and other digital products.

2 Comments

  1. Mitch Powell | August 13, 2008 at 10:27 pm

    Point well taken about the ugliness factor.

    Sometimes, a website with lots of white space, and beautiful, shiny, big buttons can actually detract from the message on the page; particularly if the message is void of any obvious benefits to the reader.

    One thing I’d like to add: if that single sentence you distilled into your initial “elevator speech” doesn’t amount to anything people are actually buying; and you don’t feel in your gut that it’s a trend that has yet to have its day, then you’re going to be working way too hard at it to make it worth your while.

    Fish where the fish are biting.

  2. Kevin Lam | August 14, 2008 at 6:20 am

    All I can say is, “agreed.”

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