What is it? Remarketing is a type of online advertising that allows you to recapture the interest of a customer who has previously visited your website.
After someone visits your website, remarketing allows you to follow them around as they continue to browse and then position your ads right in front of them! That’s a very effective marketing technique!
Five Benefits of Remarketing:
1. It provides a high return on investment. Costs for remarketing have reduced considerably in the last few years.
2. It is a very efficient and cost-effective method for small businesses with a tighter budget.
3. It continually reinforces your service or product to a likely buyer you know is interested.
4. It is a brand awareness tool as it keeps your brand in front of a potential buyer’s mind.
5. You can measure the effectiveness of your remarketing, so there are no surprises. You will receive reports on how your campaigns are performing, where your ads are popping up and what price you are paying.
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