Today’s article will be rather short and concise. I just want to go over the 3 most essential elements of a successful website. It’s what many business owners miss out on and yet this should be the foundation of their website.
1) Your website should be designed and laid out in a way that helps convert your visitors into customers, clients, members or partners.
2) Your website should be easy to navigate, manage and update on your own without asking your designer to do something as simple as adding a gallery, an article, a title, a price change or something you could already do in Microsoft Word.
3) Your website should be planned and developed in a way that promotes better search engine placements/rankings and even more search engine traffic.
If your website does not have these 3 essential elements, your website is treading water and not making you more money. In fact, you could be LOSING money.