During this time period, we will be able to release up to 10 products that are geared towards helping businesses of all industries save time and make money. We are pushing the front-lines hard and fast before many of our competitors could see and respond.

However, some products will be kept private for specific audiences and some are open to all general public. Each product actually play its own key role in the Internet world and will provide a very specific service for the end-user, whether they are a local business owner or a niche targeting opportunist.

One product we’ve already released is called the “WP Shop Builder“. The “WP stands for WordPress. That means this product is a WordPress plugin and can be applied to just about any website with WordPress installed and begin building an Amazon affiliate shop. Eventually, this product will pull products from eBay and even allow you to add your OWN products to sell.

Another product is the “Keyword Report Generator”, a FireFox plugin. This will take care of our in-depth keyword research and analysis that we currently have to do manually. It takes us a staggering 3-4 hours to complete a keyword analysis and that’s with the use of some of the best semi-automatic tools already in existence. With our new product, we will be able to accomplish everything in a matter of seconds! This product is not yet ready, but you are welcome to download the basic version for free and see how well you are doing with your ranking. This is only the tip of the iceberg! CLICK HERE to download it. Just unzip and open the “keregen.xpi” with FireFox.

We will also be coming out with the following products:

• Virtual Sales Bot - Imagine a virtual assistant that will help you get a customer to purchase or perform some other action before they actually leave your website? It could be your last chance to close the deal.
• Simple Client Manager – This one is just about ready to be released. You’ll be able to manage your clients, sales reps and customer support from anywhere in the world. You’ll be able to manage projects, send invoices to clients, give reps commissions and look through all the history of transactions and even notes.
• Competitor Analysis Generator – This will allow you to compare your current SEO performance against your competitors. You don’t even have to pick them out. The program will automatically determine who your competitions are, analyze both yours and theirs and then provide you with a report.

That is all we can discuss at this time. Many others are coming out, but we will not associate our company name with the products due to its target audience.

Sincerely,
Kevin Lam

One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.

Here are the benefits of PPC advertising are:

1.    You need not be a genius in computer and technology to be able to run this ad campaign.
2.    Immediate results are seen after a few days.
3.    No need to make a website conform to the SEO rules.
4.    Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.
5.    You can make use any search engine available.
6.    You can type in any keyword you like.

Cons of PPC advertising includes:

1.    Fixed payments every month to the search engine you choose.
2.    Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.
3.    Inability to pay for the fees next month would mean removal of your website on the paid listings.
4.    This advertising can only be used temporarily because it is difficult to handle in the long run.
5.    Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped after an ad campaign.

But how exactly PPC advertising can increase traffic, leads and sales?

PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.

INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.

CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.

PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry.  These networks have a list of websites of the publishers where the ads will be placed.

Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.

In PPC advertising, what are important are the keywords and phrases. You have to select at least ten “very specific” keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad’s promise – but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.

You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.

More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.

PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.

Having a domain just isn’t enough to make your business running and ready to compete. You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers.

Invest in marketing your internet site.  There are basically two options available to you, the SEO and PPC. These two are probably the most desirable alternatives you can get for your internet business as strategy for search engine marketing.

1. SEO

SEO stands for Search Engine Optimization. Some researches indicate that 60% – 70% of internet surfers and users actually resort to using the Google search engine to find and locate web sites and pages, for any topic they desire. SEO is the process taken to make sure that the internet uses will find your website when ranked among the top results of a search. This way you can make sure that you will be visible and can clearly stand out from the rest.

To get a search engine optimization, you will have to build on your own internet site frequently hit internet links to web site pages. The process will involve IBLN or Independent Back-Linking Network, wherein hundreds or even thousands of pages will be utilized to promote a particular website of a client.

In SEO, there is no need for you to pay for the clicks although it will require you to spend time doing research to get a favorable combination of ads and target audience. The SEO process is a long term one. It requires months, 6 months at the least, before the proper outcome is fully achieved, but once the goal is accomplished, you will definitely get a steady source of profit.

2. PPC

PPC means Pay Per Click. It gives way advertising on a search engine. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine.

With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also very well check if your ad gets to be shown at all and if it is competitive with the rest.

There are some guaranteed benefits when you get to maximize the PPC strategy.

1. PPC lets you advertise to the whole of the online community. It is also relatively easy to set up.
2. At first glance, PPC advertising may seem very expensive. Could it possibly happen that someone out there will go on clicking on your ad? This will definitely give you a large bill without the expected profit on your part. If this provides a lot of worries, be rest assured that there is a protection for you. Networks are able to recognize fraudulent clicks.
3. You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads will no longer be displayed until the next period you want it again displayed.
4. You will also be able to adjust well to changes in market demands and trends.

In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this two is to evaluate according to your short term and long term plans. Take the PPC course for your short term goals and choose SEO if you have long term ones.

There world is out there for you now. Just make sure you do what will work best for your entrepreneurial endeavors and visions. The secret to success lies in your hands. Just study your options well and you’ll get exactly what you want.

If it is possible you should always use relevant anchor text in your home pages instead of just using the plain old and very boring “HOME” link.

Home page is the most important page in your website, so it is fairly important that that this page has a good backlink from each and every page in your site. This is one good idea and an easy way to create a good internal link arrangements and this also makes the search engines easily indexed your website.

You should always keep in mind that this linking is not just for the Home page in your site, but also to the other important pages in your website. A good example is if you have a blog site, then you want to increase its ranking for some particular and specific article, all you have to do is to give it a side – wide link on all of your previous blog posts.

It is good practice to do this on a constant basis so that you have a strong internal linking system in place. The better structured you are the easier it is for search engines to index your pages. The more indexed pages you have, the higher chances of traffic you’ll receive.

Just remember that there’s more to it than just internal linking and on-page search engine optimization. Search engine marketing is still one of the largest factor in your search engine domination.

CEO and Head Project Manager, Kevin Lam, purchased 2 additional domains, TexasSEO.net and TexasSEO.org. These additions will help keep them soaring high and keeping up or surpassing their competitors. Some of which have been around since 1995.

In the past 3 months, Texas SEO has been able to get to the top of page one for multiple difficult keywords. Some have 8 million results, 25 million, 50 million and even 80 million results. This is a huge feat to accomplish in such a short amount of time.

Texas SEO’s clients come from all around the world including the UK, Africa, Canada, China and more. Mr. Kevin Lam’s objective is to help as many business owners as he possibly can whether they are from Texas, the United States or anywhere in the world.

His vision is to provide honesty, commitment and results to all his clients. All of which is what all clients want from their providers.

When something is wrong, customers want the truth. When something is difficult, customers want commitment. When there are few sales, customers want results.

Mr. Kevin Lam is very ambitious and is now an organizer for a meetup group called, Dallas Millionaires. They have their first meetup on July 29th. If you’re in the Dallas area and want to learn more about SEO/SEM, it may be of great benefit to look up his group and join him for lunch that day.

Mr. Kevin Lam and his team expect to get higher positions into some of the most difficult keyword terms where companies have spend thousands of dollars and years of commitment to reach. Texas SEO expects to accomplish it within the next 45-60 days. A huge challenge, but one they are all confident of obtaining.

If you’re in the market for search engine optimization, search engine marketing, web design, PPC management and/or copywriting, be sure to stop on by their website for a free analysis prior to making a decision.

If you look below, this is the result we got for “texas search engine marketing” based on a broad match:

Looking at the broad results, there’s 1,900 searches, but if you look at the actual “phrase”, there’s only 590 queries for the local marketing, which is English and in the United States:

Now, why in the world would the local results be higher than the global search volume when there are more people in the world than the U.S.? Good question.

The answer to this question is simple: The local search result is based on the most recent month!

When you look at the global search volume, you’re not seeing whether some months got 1,000 visitors while some months had barely 10. And unless you track the local search volume every month, you don’t know whether “texas search engine marketing” only got 60 searches in February, 100 in March, and 80 in April.

Some months, people just tend to search for something a little more than usual. That’s why it is possible for local search results to be higher than the global average over 12-month period.

By-the-way, out of 7.7 million results, we’re ranked #6 for this keyword phrase .

Now, these aren’t just a bunch of simple keywords, these are keywords that receive hundreds and thousands of searches every month. Now, you’ll probably see companies that say they rank #1 for this and that but no one really searches for them.

For example, if we were going to cheat and lie to you, we’d tell you that we’re ranking #1 for these keywords:

• marketing firm texas
• texas marketing firm
• texas seo firm
• gibberish in seo
• dallas offline marketing
• dallas seo marketing

Sounds impressive though, right? I mean, these keywords LOOKS as if people would be searching for them, but according to Google, less than 10 people search for any of these keywords every month. Can you believe that? We could use these as a selling point and claiming that we’re ranking #1 (of course we are), but there’s no one searching for these keywords. At least not enough to be profitable and strut about.

Kevin Lam has nearly a decade of Internet marketing experience and is now applying his knowledge and expertise in the search engine marketing field. Kevin and his team at rankaboveothers.com has been active for ONLY about 2 months and here are some of the keywords we are ranking for on page 1:

• texas seo | #1 & 2 | 1,900 searches a month | 1,020,000 competing pages
• dallas texas marketing | #2 | 2,400 searches a month | 50,200,000 competing pages
• dallas seo | #8 | 4,400 searches a month | 712,000 competing pages
• seo dallas | #8 | 6,600 searches a month | 2,060,000 competing pages
• texas search engine marketing | #7 | 1,900 searches a month | 22,900,000 competing pages
• texas search engine optimization | #6 | 480 searches a month | 1,340,000 competing pages
• dallas seo firm | #2 | 210 searches a month | 638,000 competing pages

Other more difficult keywords we are close to being on page one:

• dallas marketing | #15 | 40,500 searches a month | 27,600,000 competing pages
• texas marketing | #12 | 27,100 searches a month | 49,700,000 competing pages
• dallas marketing firm | #15 | 1, 600 searches a month | 27,900,000 competing pages
• dallas search engine optimization | #18 | 1,600 searches a month | 668,000 competing pages
• dallas search engine marketing | #15, 16 | 2,900 searches a month | 7,260,000 competing pages
• dallas marketing firms | #15 | 880 searches a month | 14,100,000 competing pages

This is a potential of over 60,000 searches a month.

These are not easy keywords to go after, but after just 2 months, this is where Texas SEO stands. We are ranking very well for our own market, which most people would think is very competitive and saturated with veteran seo companies who have been doing it well over a decade.

So when people ask whether or not we are an Internet marketing search engine specialist (or expert), we would have to proudly say, “yes”.

We’ll probably be on page 1 for all of these keywors within the next 60 days. In that time, we will be ranking for far greater and more difficult keywords that could bring in an additional 50,000 to 100,000 searches a month.

Texas SEO, a Dallas SEO marketing firm, applies the same principles for their clients by helping them rank for keywords they can rank for quickly to bring immediate traffic. The more difficult keywords are targeted, but not concentrated on as heavily. As time goes on and the client’s website(s) improves in PR, indexed pages, backlinks and so on, they then put more effort into the more difficult keyword.

The reason for this principle is that each website must be established and credible before it can go too heavy on a keyword or set of keywords. Moving too quickly can bring on suspicion. It’s like seeing a guy barely able to bench 100 pounds, but then benches over 300 pounds a week later. Not natural!

Let’s just put it this way, if Google thinks you’re cheating – you’re cheating!

As Texas SEO builds up their clients’ authority and Internet presence, they prepare them for the Big Texas SEO Promotional Package, which is an all-in-one search engine marketing service that entails over 200 hours of marketing services performed by professional search engine experts. Texas SEO wants to be the best search engine marketing company there is in Texas… or at least in Dallas, Texas.

It might seem like a stretch, but only a couple of months since their site went live, they are already on the first page of Google for many keywords some companies have spent years to get to. They don’t just claim to help businesses and entrepreneurs increase their business, revenue and positions in the SERPs, they put their money where their mouth is and ranked for keywords within our own market.

Even though rankaboveothers.com is a Texas-based company, it doesn’t mean that they accept clients from Texas only. Their Dallas SEO marketing firm has already provided services to satisfied customers throughout the United States including California, Minnesota, New Jersey and Virginia.

The first is by robots called crawlers or spiders.

Search Engines use spiders to index sites. When you submit your web pages to a search engine by completing their needed submission page, the search engine spider will index your complete site. A ‘spider’ is an automated program that is run by the search engines. Spider visits a web page, read the content on the page, the page’s meta tags and also follow the URLs that the page links to.

The spider then returns all that data back to a central repository, where the data is indexed. It’ll visit each link you have on your page and index those pages as well. Some spiders will only index a certain number of pages on your website, so don’t make a site with 5 hundred pages! The spider will intermittently return to the sites to test for any info which has modified. The frequency with which this occurs is set by the judges of the search engine.

A spider is similar to a book where it contains the table of contents, the particular content and the links and references for all of the sites it reveals during its search, and it may index millions of pages a day. When you ask a search engine to find info, it is essentially looking through the index which it has made and not really scouring the Internet. Different search engines produce different rankings because not every search engine uses the same algorithm to search through their database.

One of the things a search engine algorithm scans for is the frequency and location of keywords on an web page, but it may also detect synthetic keyword stuffing or spam indexing. Then the algorithms investigate the way that page link to other pages in the Internet. By checking how pages link to one another, an engine can both figure out what a page is about, if the keywords of the linked pages are like the keywords on the first page.