Business Acumen – LEADS, LEADS, LEADS

First of all, what are leads? Leads are collected information of individuals who are interested in what you have to say and what you have to sell. And there’s only 2 ways to get leads. You either buy them or you gather them yourself.

There are companies out there that can and will sell or lease you leads. You can choose any where from demographic to geographic areas. You can also choose targeted leads that are interested in business ventures or leads from a general interest.

However, the only proven and profitable way of collecting leads is through your own web site. Would you like to know the secrets to how Robert G. Allen made $94,532.44 in 24 hours? This is a secret everyone is willing to empty their wallet for and I am going to give it to you right here, right now for free.

It’s a simple concept but a very complex set-up; so, be prepared.

Prior to launching this 24 hour challenge he spent 10 months collecting leads. He collected over 10,000 responsive, targeted leads who were all people interested in his newsletter, his content, his products and his free reports. And why not? Robert was offering free “Internet Success” tactics.

Here’s one thing people don’t keep in mind about the thousands of dollars made overnight: It took him 10 months to setup and a list of over 10,000 interested subscribers!

He had very powerful incentives and freebies not every normal person could offer. I mean, can you offer to give away seminar tickets that cost $5,000? Can you give away free consultation that you’ve never done in your life? Can you offer products worth $500 or give away that much for a drawing? Of course not.

“What was Allen’s true secret in making $94,532.44 overnight?”

The true secrets behind the scenes of making that much overnight is his huge subscription list and his powerful way of using AIDA.

You would think AIDA has to be laid out all at once and flat on the table to create sales. No. In this case, you can unfold it a little at a time. What I am trying to say is that Allen did not demand action the first time around or even the first 4 times around. He simply enticed them to find out more, grabbed their attention and interest, and then he planted a desire in their hearts. Only in the final email did he call for action.

Your leads will be your most vital source of income – and I will help you collect them.

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Your Takeaway:
1) Collecting leads yourself is the only way to go.
2) Overnight success doesn’t mean it took one night.

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This article was written by Kevin Lam from rankaboveothers.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.

What Is The Objective?

The objective of your business IS your business. However, the objective of your web site is to create leads. That’s it. You can argue with us all you want but we’ll have just one word for you, “LEADS.” It’s a proven fact that successful businesses and online marketers have been using for over a decade.

Many people believe their website have to be flashy or extraordinary to keep a visitor’s attention and entice them to buy. While getting the visitor’s attention is important, flashy is not necessary.

Before we move on, we need to make sure you know what a lead is.

A lead is a ‘potential’ customer who is merely interested in what you are selling. You convince them to give you their information and that’s where all the fun begins.

This is done in a variety of ways. For example, you go to the mall, expecting to just shop, but you hear about a car being given away and all you have to do is fill out a little piece of paper and put it in the box. And so you do.

Well, guess what? You are now a lead. Chances are, you won’t win the car but 99.99999% of the time you WILL be receiving a lot of junk mail and solicitors on the phone and maybe even at your house. Oh, rings a bell does it? Now you’re thinking, “no wonder I get all these telemarketers.” Yes, that’s partially why.

Getting back to your online business.

Can you think of the top 10 successful websites? Can you think of just 3 of them? Have you looked at their websites lately? Did you notice anything flashy? No. Of course not. They create simple to read text and color coding designs. There’s NOTHING flashy, just pure content that drives you to pulling out your credit card and enticing you to leave your information.

All the top marketing masters, such as Robert G. Allen, Jay Abraham and many others, know this vital concept and when you go to their web site the first thing you see is ‘Join My Newsletter,’ ‘Join My eZine,’ ‘Let Me Send You A Gift,’ ‘Download Your Free Report’ and so on!

This is a powerful way of staying in touch with a visitor that is ‘conservative’ or is just simply skeptical of your product/service and wants to think about it. By collecting their information you’ll be able to reach them and continuously convince them to think otherwise.

We’ll reiterate this again, the objective of your web site is to generate leads. Yes, your web site is going to tell the visitors what you offer, what your business is all about and things of that nature, but the number one priority of its task is to get the visitor’s information.

We know you have always questioned and pondered how all these marketing gurus make THOUSANDS of dollars just overnight. If you want to accomplish the same thing – learning from our articles is now your primary objective.

You, us and any fire cannot live without air. Funny how it works, but everyone knows that if you take air away from a fire it’s almost instantly dead – that’s how you and me would be. So to make a clear approach, give your business some air – give it some room and time and it will eventually grow and light up the whole world.

Staying focused and carving out our own niche market is what we need to be doing. Too many marketers on the ‘net are trying to do everything there is to be offered, and that is why so many individuals have gone belly up.

Invest some time into studying. Take your time to get to know some of the successful and experienced individuals and read what they have to say.

There was a story that went something like this, ‘We are walking in the dark with only a candle, we can only see so much. Soon, we will have something better, perhaps a flash light, then we will see more but we can only see so much. Soon, we will have something better, perhaps a lantern, then we will see more but we can only see so much.’

‘Soon,’ he said, ‘the sun will come up and we will see everything.’

Hey! It might not be his exact words, but that’s how we remember it!

{YOU CAN’T CREATE THE WORLD IN 7 DAYS AND 7 NIGHTS}

Moral of the story? Be patient – the best has yet to come.

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This article was written by Dallas’ rankaboveothers.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.