Business Acumen – Product/Service

For your product or service to be worthy of a customer’s exchange of money, it all depends on the perception of its value.

Does your product or service provide a solution to their problems?

You have to face one important fact. People make purchases due to wants, not needs. Everyone needs water but there are dozens of name brand water bottles to choose from. Your parents (or significant other) don’t ask you “do you want to eat today,” they usually ask “WHAT do you want to eat to day?”

Many things in life aren’t particularly needed, they’re wanted. You might need a computer for work but do you REALLY need a state of the art $3,000 computer? You might need an alarm clock but do you REALLY need one that plays CD and cassettes AND the radio? No. It’s just your perception and your only justification is that it satisfies your need.

Your product or service doesn’t have to be the best in the world. It just has to have the perceived value that your customers are looking for. If they feel they “need” it, then they will buy it. But the only way they will think they need it, is up to you. You must convince them that this is what they have been looking for and that this is their solution to all their problems.

You see, ALL buyers look for relief or a solution to their problems.

Ask yourself these questions.

• “How can I make money on the Internet?”
• “How can I raise my child to be a good person?”
• “How can I get a date?”
• “How can I read faster?”

Provide a solution to these questions and you will be banking mad cash. As a matter of fact – people have! That’s why we have business opportunities, that’s why we have parenting classes, that’s why we have dating agencies, and that’s why we have reading programs that train you to read faster.

Remember, the value of your product perceived by the customer is what will determine your sales.

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Your Take Away:
1) You don’t have to change someone’s “point of view” change the ‘view.’
2) Find the solution and the money will find you.

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This article was written by Kevin Lam from rankaboveothers.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.

How to Control External Anchor Text

That’s a frequent question I get from my clients. Really, apart from taking care of internal anchor text and adding links with proper text yourself, is there any way to control the anchor text of naturally acquired external in-links? Let’s find a few ways together:

Get a domain name containing your keyword:

Putting aside all debates about whether domain name plays any direct role in the search ranking algorithm, there’s no denying the fact that most people link to the site using the domain name as the anchor text: TexasSEO is what most links to this blog will look like, and Google will most probably translate it as “Texas SEO”.

Of course, this method has the main disadvantage: most short meaningful domain names are already taken and it is too tough to find something worthy available.

Get the most out of your page title:

An extremely important aspect of the page title is that page title usually serves as the anchor text for the external links pointing to the page:

• Title is automatically picked up by social bookmarking services (and most users don’t care to change it).
• Title is what some people will use to link back to your post in their round-ups.
• Title is what many scrapers use to link back to the scraped page (and there’s some link juice there too).

So if you aren’t optimizing your page titles yet, you should probably start right now

Mind your online moniker

If you are just starting, consider creating some descriptive nickname containing your keyword. I.E. Texas SEO. People tend to link to another person’s articles using the author name and constructions like “According to…”, “… said”, “… found”, etc. So an alternative descriptive moniker might also help in your targeted link building.

Any more tips to get at least some control over external anchor text of naturally acquired links? Please share them here!

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This article was written by Dallas’ rankaboveothers.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.