This was an event that was not recorded on video and may go down in history as one of the lost archives. Today was also Kevin’s first time speaking in public. Despite his soft voice in the noisy atmosphere, he spoke loudly with confidence.

One of the members said, “Thanks again. You sure fooled me. I would have never guessed that today was your first public presentation. You came across as a seasoned speaker.”

One thing that stood out the most was when Kevin had everyone raise their hand only to slap themselves. It wasn’t out of disrespect, but to wake them up. We can’t divulge on what it was about because it is members only. You’ll have to be at his future meetups or ask him directly.

Kevin hopes to have a good turn out on the next meetup, which will be on August 26th. The topic for that day will be about hiring your own marketing firm, without the actual costs.

Although I would usually be celebrating something like this, there is a lot of work to be done. We are finishing up clients so that we could include them in our portfolio in August.

By-the-way, if you’re in the Dallas, Texas area, please checkout my meetup group: Dallas Millionaires

Our first meeting is on the 29th of this month. I’ll be talking about how you can become an SEO expert in just 60 minutes. Next month, I’ll teach you how to dominate your market and beat the pants off your competitors with your very own “marketing firm” with a fraction of the cost of actually hiring one.

Are you interested? You’d better hurry, I’m not disclosing this to too many people.

Here it is on a cloudy and cool Tuesday afternoon. This is the time of day I like to go through emails and work on some of the million things I need to do online.

Every now and then people send me a flyer, postcard or some kind of ad for my opinion. With these I also collect local business ads to examine. (it’s kind of a fetish)

When I see the ads sent to me or the ads I collect I notice one common theme, generalized facts. Most small businesses do their own marketing which includes writing the ads. The problem with that is obviously we as the business owner know about what we are selling. We sometimes state things that are obvious to us but a riddle to those not involved.

When we fall in love with our business and lack any real sales skills we can get tunnel vision.

Since most ads in the postcard or flyer format look the same, the consumers stop paying attention; then the ad “fails”. Usually when the ad fails we create an ad filled with more useless generalities with a better coupon.

What are useless generalities? Let’s take this postcard in front of me- here is their focus as these are the words they used:

Experienced, Dependable, Professional and Detailed. This card is for window cleaning but it really does not matter.

Likely all of you use some variation of the words above. Now tell me what those mean to me, the consumer. I suppose you would say “well it is obvious”. I will tell you it looks like all the rest and I would barely glance at it on the way to the trash.

When ads show up and have the exact same formula we stop paying attention. We have fell to sleep 10,000 times before reading this crap.

To read the rest, go Join the Onslaught blog with Paul McQuillan.