Rank Above Others | A Dallas SEO Marketing Firm » Graphical Design http://rankaboveothers.com Beyond The Search Engine Ranking Positions Thu, 26 Jan 2012 19:18:52 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Email Marketing’s Role In Internet Marketing http://rankaboveothers.com/%postid%/email-marketings-role-in-internet-marketing/ http://rankaboveothers.com/%postid%/email-marketings-role-in-internet-marketing/#comments Thu, 26 Nov 2009 02:30:24 +0000 Rank Above Others http://rankaboveothers.com/1490/email-marketings-role-in-internet-marketing/ When you hear the term “internet marketing“, what do you think of? For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

While there are many more aspects to internet marketing than just permission-based email marketing, email has definitely been the cornerstone on which our business is built.

]]> http://rankaboveothers.com/%postid%/email-marketings-role-in-internet-marketing/feed/ 2 Internet Marketing And The Role Of Email Marketing http://rankaboveothers.com/%postid%/internet-marketing-and-the-role-of-email-marketing/ http://rankaboveothers.com/%postid%/internet-marketing-and-the-role-of-email-marketing/#comments Wed, 04 Nov 2009 04:32:19 +0000 Rank Above Others http://rankaboveothers.com/1458/internet-marketing-and-the-role-of-email-marketing/ When you hear the term “internet marketing“, what do you think of? For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

Even though there are more sides to internet marketing than just email marketing (permission based), email has been the foundation that our business sits on.

]]> http://rankaboveothers.com/%postid%/internet-marketing-and-the-role-of-email-marketing/feed/ 0 Web Design Elements To Avoid http://rankaboveothers.com/%postid%/web-design-elements-to-avoid/ http://rankaboveothers.com/%postid%/web-design-elements-to-avoid/#comments Wed, 22 Apr 2009 21:27:59 +0000 Rank Above Others http://rankaboveothers.com/?p=786 As a web designer, you should design your websites to give your visitors the greatest ease of use, the best impression and most important of all a welcoming experience. It doesn’t matter if you had the greatest product in the whole world — if your website is poorly done you won’t be able to sell even one copy of it because visitors will be driven off your website by the lousy design.

When we say a “good design”, we’re not only talking about a good graphical design. A professional web design will be able to point out that there are many components which contribute to a good website design — accessibility design, interface or layout design, user experience design and of course the most straightforward, which is graphic design.

Hence, we have highlighted some features of the worst web designs we’ve come across. Hopefully, you will be able to compare that against your own site as a checklist and if anything on your site fits the criteria, you should know it’s high time to take serious action!

1) Background music

Unless you are running a site which promotes a band, a CD or anything related to music, we would really advise you to stay away from putting looping background music onto your site. It might sound pleasant to you at first, but imagine if you ran a big site with hundreds of pages and every time a visitor browses to another page on your site, the background music starts playing again.

Visitors will simply run away from your site. Moreover, they just add to the visitors burden when viewing your site — users who are still on dial up connections will have to wait longer just to view your website as it is meant to be viewed.

2) Extra large/small text size

As we’ve said, there is more to web design than purely graphics — user accessibility is one big part of it too! You should design the text on your site to be legible and reasonably sized to enable your visitors to read it without straining their eyes. No matter how good the content of your website or your sales copy is, if it’s illegible you won’t be selling anything!

3) Disoriented Images

What we mean by this is there is absolutely no structure. We’re almost halfway through 2009 and we still see websites that have images all over their page as if they were randomly placed. This causes the website to lose a lot of credibility even if the business is legitimate.

In conclusion to this article, let us remind you that as a webmaster your job is to make sure your website does what it’s meant to do effectively. Don’t let some minor mistakes stop your site from functioning optimally!

This article was written by Dallas’ rankaboveothers.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.

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