At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

While there are many more aspects to internet marketing than just permission-based email marketing, email has definitely been the cornerstone on which our business is built.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

Even though there are more sides to internet marketing than just email marketing (permission based), email has been the foundation that our business sits on.

Heck, here’s one from Yahoo’s IM from this morning:

Yahoo IM Supporting Jeff/Mathew Donahue's Grant Scam

The reason I couldn’t pick out a name is because of the different names used even though the same picture is utilized. Unfortunately, I’m more than willing to bet the pictures were illegally used and isn’t really the actual person. I’m sure this poor chap is wrongfully being pointed out in public and humiliated.

In case you haven’t seen it or understand why it’s a scam, let me point out some photo-editing flaws:

Matthew Donahue's Fake Grant Check

Here’s another check with a different amount from another site under a different name:

Jeffrey Donahue's Fake Grant Check

Now, I figured having both checks here will help you determine why these free grant checks/money are fake. It’s obvious that the check numbers are the same even though the amounts are different. Not only that, a lot of the content are blurred out. The name of each check is so obvious and I hope you see that now if you didn’t before. There’s a lot of things wrong with these images, but one other thing is the date the check was issued. These are such obvious things but people get scammed everyday by these fake programs.

Alright, check this out, if you go to JeffsGrant.com (WARNING! DO NOT GO TO THAT SITE. It got hacked and now displays a really annoying pornographic clip that won’t allow you to close it unless you used your task manager to end it. I don’t know if this is on any other site, but just take my word for it and avoid all of the domains I mention as the scam sites), you’ll see this on the home page:

This is the about info on Jeffrey Donahue

Well, if you go to JeffsGrantBlog.com, you’ll see on this on the home page:

Jeff Hoeffer's about info.

Finally, if you go to MattsGrantBlog.com, you’ll see this on the home page:

The about info on Matthew Donahue.

There’s more scam sites using this familiar layout, but I’m not about to spend the time looking for them. If you think something is too good to be true, it just might be. Be sure to ALWAYS look at an image very closely. You’ll be able to tell whether it’s fake or the real deal.

Best of luck,
Kevin Lam

You can dunk yourself in all of the technical info available on the net to work out a way to optimize your net pages to reach higher rankings.

Or you can look at a few straightforward items on your pages, make some tiny adjustments, and most likely see improved rankings quite quickly. The 1st item you need to inspect is the title bar on your homepage. The title bar is the coloured bar at the apex of the page. Look at the words that appear there when you access your index page.

Try to have around 250 words on each page, but if this isn’t fascinating due to your design, target for no less than a hundred conscientiously selected words. If you need to realize a high ranking on search engines, this text is necessary. If the text will not highlight, it is maybe in graphic form. I know this sounds like something out of Sci Fi, but it is actually just straightforward code.

Many folks believe that meta tags are the key to high search engine rankings, but in fact, they only have a limited effect. Still, it’s worth adding them in the event a search engine will use meta tags in their ranking formula.

To discover if your page is set up with meta tags, you need to access the code. If there are meta tags, they often appear near the apex of the window. This can not do much for your search engine rankings, but any small boost helps. Lastly, we come to the issue of link recognition. This may be a factor that is very vital re search engine rankings. Link recognition is predicated on the standard of the sites you have linked to from your links page. If you type in “free link recognition check” in a favored search engine, the search engine will then show you what sites are linked to your website.

In the case that there aren’t a lot of sites linked up to yours, or the sites that are linked up have low search engine rankings, consider launching a link recognition campaign. Essentially, this comprises contacting quality sites and demanding that they exchange links with your internet site. Naturally, this needs checking out the rankings of the internet sites you would like to link up with.

Search engine rankings are very crucial for a successful web marketing campaign. Before you start out and hire a search engine optimization company, try taking some of the straightforward steps noted above, and see if you can not turbo-charge your rankings yourself. Don’t ever ignore this crucial factor in online marketing. Don’t forget, the higher your search engine ranking, the more quality shoppers will be directed your way.