Now, you will learn how to pick the winners!

If you just go to Google.com, you can enter into the search field:

“keyword phrase”

This will indicate how many pages mention it in their pages. Take note of how many resulting pages showed up.

Now do a search for:

intitle:”keyword phrase”

If the results here is 10% or less than that of the exact search phrase, then it’s good. However, it also needs to be below 40,000 results. If it’s higher than that, you will have a very hard time ranking for it. It’s best if the results are below 10,000, but it’s not always the case.

It doesn’t mean that it’s impossible. No way. There are keywords we rank for that would seem to be, but we beat the life out of our competitions.

FIGHT TO WIN!

The point in doing all of this is PICKING your battle. It’s like having a row of competitors and then you choose to fight only the scrawny little guys that can’t defend themselves. I know, it sounds very mean, but by the time you’re done knocking all of them out, you’d have gained some experience in fighting.

Yeah, I know, you’re not going to be a pro, but you’ll have plenty of exercise and warmed up for the intermediate fighters. That’s when you start taking them on and knocking them down on their butts.

Seriously though, wouldn’t this make more sense than to dive in and fight the best of the best without any prior experience? Besides, without the credibility, you wouldn’t even be ALLOWED to fight them.

Alright, back to the real SEO talk.

Of course, the number one way to fight your competitors is to build a lot of high quality and valuable backlinks. A backlink is simply some other website linking back to your website. Link exchanges are actually no longer encouraged. Instead, you should consider techniques such as article marketing, blog posting, forum posting, bookmarking and web 2.0 profile backlinks.

There’s much to say about all this, but I guess we’ll have to save it for another day.