Rank Above Others | A Dallas SEO Marketing Firm » Exact Match http://rankaboveothers.com Beyond The Search Engine Ranking Positions Thu, 26 Jan 2012 19:18:52 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Using Google Keyword Tool – Why Exact Match – Part 2 http://rankaboveothers.com/%postid%/keyword-research-tips-part-2/ http://rankaboveothers.com/%postid%/keyword-research-tips-part-2/#comments Thu, 24 Sep 2009 19:41:50 +0000 Rank Above Others http://rankaboveothers.com/?p=1391 Alright, if you had read part ONE to my keyword research and analysis, you are ready to part TWO. This is where it REALLY matters because initially, you were trying to see if there are even any performed searches for specific keyword terms. You learned about filtering your results using the Google Keyword Tool.

Now, you will learn how to pick the winners!

If you just go to Google.com, you can enter into the search field:

“keyword phrase”

This will indicate how many pages mention it in their pages. Take note of how many resulting pages showed up.

Now do a search for:

intitle:”keyword phrase”

If the results here is 10% or less than that of the exact search phrase, then it’s good. However, it also needs to be below 40,000 results. If it’s higher than that, you will have a very hard time ranking for it. It’s best if the results are below 10,000, but it’s not always the case.

It doesn’t mean that it’s impossible. No way. There are keywords we rank for that would seem to be, but we beat the life out of our competitions.

FIGHT TO WIN!

The point in doing all of this is PICKING your battle. It’s like having a row of competitors and then you choose to fight only the scrawny little guys that can’t defend themselves. I know, it sounds very mean, but by the time you’re done knocking all of them out, you’d have gained some experience in fighting.

Yeah, I know, you’re not going to be a pro, but you’ll have plenty of exercise and warmed up for the intermediate fighters. That’s when you start taking them on and knocking them down on their butts.

Seriously though, wouldn’t this make more sense than to dive in and fight the best of the best without any prior experience? Besides, without the credibility, you wouldn’t even be ALLOWED to fight them.

Alright, back to the real SEO talk.

Of course, the number one way to fight your competitors is to build a lot of high quality and valuable backlinks. A backlink is simply some other website linking back to your website. Link exchanges are actually no longer encouraged. Instead, you should consider techniques such as article marketing, blog posting, forum posting, bookmarking and web 2.0 profile backlinks.

There’s much to say about all this, but I guess we’ll have to save it for another day.

This article was written by Dallas’ rankaboveothers.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.

]]> http://rankaboveothers.com/%postid%/keyword-research-tips-part-2/feed/ 0 Using Google Keyword Tool – Why Exact Match http://rankaboveothers.com/%postid%/using-google-keyword-tool-why-exact-match/ http://rankaboveothers.com/%postid%/using-google-keyword-tool-why-exact-match/#comments Wed, 16 Sep 2009 11:28:32 +0000 Rank Above Others http://rankaboveothers.com/?p=1380 There has been so many confusion going around the search engine world where people BELIEVE that the keyword phrase they picked out is a winner because it gets 500,000 searches a month with very little competition. Truth of the matter is, it’s the complete opposite because they used the “broad match” filter in which is the WRONG way of researching keyword terms and its commercial capabilities.

So what are we talking about here?

We’re talking about using the Google Keyword Tool. You can click on the link or type it into the search engines and Google’s external keyword tool will show up. It’s the same thing their AdWords users use. Main difference is you have to enter a captcha code to indicate that you’re human. So do that if you wish to do so at this time.

Alright, so a little explanation on the different filters.

BROAD MATCH

A “broad” match indicates that the search is based on ANY combination of the words. In example, if the keyword phrase was “learn magic tricks online” the filter is looking for the following:

  1. learn
  2. magic
  3. tricks
  4. online
  5. learn magic
  6. learn tricks
  7. learn online
  8. magic tricks
  9. magic online
  10. magic learn
  11. tricks online
  12. tricks magic
  13. tricks learn
  14. online tricks
  15. online magic
  16. online learn
  17. learn magic tricks
  18. learn magic online
  19. magic tricks online
  20. magic tricks learn

And it just continues. You get the idea. THAT’S what the broad match does. It considers ALL the possibilities for that keyword phrase. That’s why the search volume is always so high for keyword phrases with 2 or more keywords.

PHRASE MATCH

What phrase match does is consider whether the keyword phrase is also considered in another keyword term. Here’s an example: magic tricks

This means the FOLLOWING keywords could also be considered:

  1. learn “magic tricks”
  2. “magic tricks” online
  3. “magic tricks” learn
  4. online “magic tricks”
  5. I like “magic tricks”
  6. “magic tricks” are fun
  7. the best “magic tricks”
  8. my secret “magic tricks”
  9. “magic tricks” changed my life
  10. learn “magic tricks” today

Again, it continues with the possibilities. This is why broad and phrase matches does no one any good. It spits out half-truths and you’re stuck trying to figure it out.

EXACT MATCH

The BEST filter to use is the exact match filter. The reason this filter is the best is because it tells you what the search performance is each month based on ONLY that particular keyword phrase in THAT exact order. We use it for all of our keyword research and analysis to know which keywords are the best ones for us and for our clients.

If you think you’re done after picking out the highly searched keywords, you’re completely wrong! Wait for next week when I explain the most important part in keyword research AND analysis!

This article was written by Dallas’ rankaboveothers.com – Texas SEO is a Dallas-based web marketing and consulting company. We can help you improve your on-site and off-site optimization so that your website not only looks good to visitors but rank well for the keywords you need. Let us increase your business by first giving you a free analysis.

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