There’s no doubt about it, that managing your own website CAN be a bit daunting… and even overwhelming. However, with the right help, it can be as easy as 1-2-3.

Download our 8-page report to get a grasp on how to get your site setup and prepared for battle. We will give you a crash-course in web design and marketing strategies that will help you triumph over your competitors.

We don’t just provide you with the  mistakes, but also the solutions.

Please visitor our Facebook Fan Page and it. In doing so, you will have access to this powerful insider’s report on how to OVERCOME the most critical mistakes 98% of website owners are making.

Hurry! You will also be able to download our free Keyword Report Generator. You’ll be able to install it on your FireFox browser and quickly check where your website ranks in the search engine.

Qualified traffic with PPC search engine advertising

One of the benefits of PPC search engine advertising is that it provides qualified traffic to a specific website. Users that click on a PPC ad are those in search of a particular product or service. This helps eliminate unnecessary clicks from non-prospective buyers that only produce expenditures not profits. PPC search engine advertising is also the fastest way to get a reasonable return on investment.

A bidding process is used to establish the price of a specific keyword. In general, the budget for PPC search engine advertising may be a $100 to $100,000 depending on the number of keywords used. These prices can skyrocket in just minutes as more and more sites bid for the same keyword thus causing the prices to jack up.

PPC ads are placed alongside search engine results to which they are relevant. The highest bids for a specific keyword or phrase gets top billing on the search engine results page. Getting top placement provides greater odds for a PPC ad to get clicked by a qualified searcher.

Elements of PPC search engine advertising

PPC search engine advertising involves three basic elements; constant monitoring, response analysis and refinement as the essential factors involved in PPC search engine advertising. Proper management of PPC search engine advertising can result in big profits for a website.

PPC search engine advertising makes it possible for sites to monitor the productivity of each PPC ad they place. This gives a site the opportunity to turn off any PPC ad that is not performing at its best. PPC search engine advertising provides the most economical way for a site to advertise on the World Wide Web.

The cost entailed in PPC search engine advertising is dictated by the clicks made on a particular PPC ad. The number of clicks made on a PPC ad is subtracted from the initial amount paid by the business to a search engine company. To minimize cost and maximize return on investment, a business will have to regularly monitor its PPC search engine advertising campaign.

How to use PPC search engine advertising

Many businesses are unable to get the most out of their PPC search engine advertising campaign. PPC search engine advertising involves a lot more than just bidding on the highest keywords. Information is a main concern of many online users.

Providing online users with relevant information they need will help bring about a more long-term relationship with an online user that will more likely result in a sale.
Information provided to online users may be in the form of a newsletter or e-zine that online users would likely sign up for. Sign-ups may be enough to cover the expenses of a PPC search engine advertising campaign.

Sign-ups also help generate leads for websites as they build opt in list from qualified online searchers who clicked their PPC ad. Getting personal information from qualified online searchers can be done in a variety of ways such as offering freebies for surveys or signing up for newsletters.

PPC search engine advertising is a continuous process that requires hands on supervision and a thorough understanding of PPC search engines. Businesses may opt to hire the services of a professional or do PPC search engine advertising with in-house experts. Whatever course of action is selected, a business is sure to get a huge return on investment with PPC search engine advertising.

When an online consumer searches for a specific product or service on the Internet, corresponding PPC marketing ads are also displayed alongside the results generated by the search engine. This forms a highly targeted consumer group that is more likely to purchase a specific product or service. In addition, websites get to limit their advertisement costs with the use of PPC marketing. PPC marketing is truly a winning solution for both parties.

Possible drawbacks of PPC marketing

Despite the obvious advantages of PPC marketing, there are possible drawbacks that can cancel out its benefits. One of the most common problems associated with PPC marketing is the inexperience of many people attempting to use this profitable advertisement method. Simply submitting PPC marketing ads to a search engine such as google, does not make up the entire campaign.

PPC marketing requires a calculated and systematic approach to setting up ads. PPC marketing involves the use of keywords and biddings in order to get top placement on a search engine. Getting top search engine placement helps boost traffic to a website that can easily translate into profit.

Without the necessary experience and knowledge to carry out a typical PPC marketing ad, may turn into an expensive campaign that does not convert into profit. PPC marketing ads also require continuous funding, as discontinued payments will also result in discontinued ads. This can be unfavorable for a website that has already built high rankings with their PPC marketing ads.

Bidding on keywords can also be quite costly, as the growing number of websites on the web struggle against each other to bid on the most popular keyword for their PPC marketing ad. Obviously small business websites are at a disadvantage here since big business websites are able to pay more for popular keywords related to their site. This is because most small businesses only set aside a small portion of their capital for advertisement, putting them at a disadvantage.

Running an effective PPC marketing campaign

There are a number of things that a website should consider when running an effective PPC marketing campaign. It is important to develop a marketing plan in order to get the most return on investment from PPC marketing. Selecting the most appropriate keywords that relate to the site’s business is essential in PPC marketing.

However, simply choosing the most popular keywords does not necessarily translate into profit. Selecting more specific keywords that will put a site within the first ten results of a search also gets greater awareness from online consumers. In addition, it doesn’t cost as much as getting the top spot for PPC marketing.

It is also important that a website constantly monitors the performance of their PPC marketing campaign. This will help the site modify any existing PPC marketing ad to make it more productive. At the same time any PPC marketing ad that has not proven effective can be immediately discontinued. Altering PPC marketing ads is a continuous process that many websites do in order to increase their return on investment.

Getting professional help with PPC marketing

The popularity of PPC marketing has given rise to professionals offering PPC marketing services for small and big businesses. Hiring a professional PPC marketing company is advisable for a small business without experience in PPC marketing. Most PPC marketing companies offer reasonable rates for their services and at the same time produce acceptable results.

A PPC marketing professional can attend to all the details commonly involved in a PPC marketing campaign. Handling a PPC marketing campaign is a time consuming process that can be overwhelming for a small business. A PPC marketing professional can help set up a PPC marketing campaign and later on train someone from within the business to handle it to ensure its continued success.

Success Tip 2: The landing page must be written professionally. When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.

Success Tip 3: Other than your opt-in form and perhaps important disclaimers and terms, there shouldn’t be any other links on your landing page.

Success Tip 4: Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.

As a final reminder and conclusion, in order to build trust, you can include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer.

The best solution to this problem is to advertise. Let people know that you are here and ready to do business. One of the quickest and most effective ways to advertise your website on the net is to come up with a great PPC campaign management plan. PPC is an abbreviation for Pay Per Click.

Certain keywords or phrases that people type into a search engine lead to hundreds and hundreds of search results that pertain to that specific keyword. Businesses that want to advertise on the net using a PPC campaign have to come up with a plethora of keywords that is associated to the business that they are running; so when potential customers type in these keywords, it will lead them to their business site.

This is pretty much the whole concept that operates behind PPC.  This is how a PPC campaign brings in traffic to your site, with the selection of the right keywords that people can search through the net.

Some keywords tend to be more expensive than others, especially popular ones. It is vital to select the right keywords, in order to get your money’s worth. This is why it is important to manage you PPC campaign wisely. Sometimes you are better off opting for the less popular keywords that are not so expensive, especially if you have a limited budget. Some businesses even hire the help of a consultant to manage their PPC campaigns.

There are a lot of experts that specialize in PPC campaign management. They come with strategic plans, and assess the need of their clients. They then come up with a PPC campaign that caters to their client’s specification.

This is why big online businesses seek the expertise of a professional to run their PPC ad campaign, because the right set of plans, can potentially bring in a large amount of profits. The more keywords you have, the more you increase the chances of customers clicking these keywords that would lead them to your website. There are also some software you can purchase, such as GoToast, or Bid Rank. These software track down your keywords listing.

If you are running a business online, and are planning to run a PPC campaign, it is advisable to purchase keywords that are extremely related to the theme of your business. This way, people know what they are getting, and don’t get confused about the content of your website. The secret is to use keywords or phrases that are searched frequently, but cost very little.

The chances are, the longer people stay in your site, the likelihood of these potential customers making a transaction.  But first thing is first. You must lure them into your turf.

This is why a lot of entrepreneurs spend a large amount of their budget on advertising, because they know that the right advertising campaign can start the ball rolling.

Also, you should do some research before you start your PPC campaign. There are a lot of PPC search engines to chose from. Those who are less renowned charge less for the same keywords that you’d find in the bigger PPC search engines.

The great thing about PPC campaigns is that you can reach a worldwide audience. Advertising online means global marketing.

Most PPC search engines require a monthly payment in exchange for their services. But if you fail to make payments, they will automatically take your listings out  of their search engines. So make sure that you pay your monthly bills, so all the efforts that you put into your PPC campaign don’t go to waste.

The potential earnings that can be generated by starting a  pay per click campaign is significant. That’s why a lot of online businesses now are trying to get in on the act. Now,  with the right set of keywords, and a smart PPC campaign management plan, more than ever, online businesses are bringing in the big bucks.

This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.

Using Money to Make Money

It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.

Right now, there is no other advertising scheme that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is very evident as you can see so many sites sporting this ad scheme.

In using Google’s Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.

This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.

Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.

Laser Targeting your Traffic

To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.

Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.

With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you’re laser targeted traffic to your site.

Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.

I think you’d be as shocked as I was to hear the answers.

My biggest upset is with this:

Question: In respects to social media websites, such as Twitter, how does a business professional, like myself, implement and entertain the concept of obtaining clients for my business?

Answer: I don’t know. I really don’t know because there is no answer to that. In fact, Twitter is still trying to figure that out themselves. I know someone who has a list of 100,000 followers and gets absolutely nothing out of it.

Now… these are social media experts, alright? Experts on social media… shouldn’t they know how to make money from it? If not, why be an expert in it?

The REAL answer to that question is COMMUNICATION!

Yes, there are such factors such as what type of business industry, product, service and so on, but the NUMBER 1 way to getting business out of sites like Twitter is COMMUNICATION.

You have to post updates. You have to initiate conversations. You have to maintain connections. You have to follow up. This can be VERY time consuming. But that’s what it will take to get clients off of these sites.

It works. No doubt about it.

However, there are automated services to initiate conversations. There are automated services that automatically responds and talk to individuals. There are automated services that automatically add and remove followers (and non-followers, respectively).

Finally… just outsource the damn thing! It’s not hard. It will save you time and money.

Most of all, Twitter already figured out how to make money. They have their own PPC program where you can send out ads to folks who mention a specific keyword term… oh, but Twitter still doesn’t know how to make money yet. Sure.

SEO Trends

Yes, they did mention that Google indexes Twitter updates. That’s news from like October, 2009 or something. I can’t remember for sure.

However, why didn’t they mention that Google is also indexing Facebook pages? Wouldn’t that be something important the audience should know?

How ’bout the idea of Google “PR” no longer being called PR?

Question: I remember the good ol’ days… like last month… when I do a search for “web design dallas texas”, I would get a local map results, but now they’re gone. Why is that?

Answer: Just like many of the beta programs Google comes out with, they sometime stay beta for years and never really get released. With this in particular case, Google has determined that certain keywords require maps and some don’t. I.E. someone searching for a dentist would want to know exactly where it is, but one who searches for a design firm might not care for a map.

Actually, the answer to the question was pretty dead on. The reason I bring this up though is that, I think everyone there missed the importance of this answer. The person who answered probably doesn’t even realize it.

To an SEO, this is huge. It should be ringing the fire alarm and gun shots are going off to indicate that this is CRITICAL information. I’ll keep this to myself unless I get enough inquiries about it.

Website Feedback

One person there got some feedback from the panel on how to improve his website. Most of the advice was pretty sound, but still lacking in terms of importance.

1. You need a 301 – check.
   - Yes, a 301 redirect will definitely be helpful for his site since his site loads individually with and without “www”.
2. You need better titles – check.
   - Yes, a more descriptive title (max of 63 characters) will help with ranking better.
3. You need to use alt tags – check.
   - Yes, having alt tags in your images will help generate traffic via the image search engines and get the images indexed.
4. You should use less codes – check.
   - Yes, search engines like Google do consider a codes to content ratio. It’s just part of their quality score and will considered when ranking your site for specific search terms.
5. You should have a site tracker – check.
   - Yes, you should have a way to track your visitors and see what they are doing. However, they should not be scaring the guy as if it’s the end of the world. He DOES still have his weblog, which provides much similar data, but in raw format. As much as I like Google Analytics, it is still only about 75% accurate in picking up data.

These are good stuff, but here’s what’s missing (and no, I won’t cover everything, but these are important):

1. Don’t worry about the meta keywords.
   - Google doesn’t use them! Yet they’re still telling this person to concentrate on that. Here’s proof.
2. Include meta descriptions.
   - Oh, yeah! This is ultra important in your search results. Well, important to the user, that is. Description meta tags are NOT included in Google’s score to determine how well you rank. However, what you describe is important to the user and determine whether they want to look or not.
3. I’m not going to say it.
   - I was trying to help the guy out, but he blew me off when I told him about the description meta tag. He’s missing out on an instant 5-figure income just by implementing this simple concept. It’s sad, but it’s not my problem. Let’s put it this way – ranking better and higher is the LEAST of his concerns.

Well, that’s all for tonight. There’s just too much to talk about. Have a good one and I hope to provide more useful information for you in the future.

As an extra bonus tip for you, since you’re reading, if you’re concerned about keyword density. Don’t. Keyword density absolutely does not matter. What’s important is the flow and ease of reading your content. Concentrate on connecting with your users rather than the search engines. Search engines like to play hard-to-get, so just ignore them.

Sincerely,
Kevin Lam

P.S. I almost forgot. The guys there kept  saying “content is king”. No it’s not and even if it is, backlinks is queen. And we all know the queen controls the king (look at the game Chess!).

Just because you wrote it, it doesn’t mean you’ll instantly and magically have visitors. It REALLY depends on the level of competition, how many people are writing about it, how many people are searching for terms related to it, how well your site is ranked, when your page/post was indexed, how many backlinks it has and so on.

Point is, the content must have relevance to the search queries and the page/post should have good backlinks to ensure getting visitors. Yes, there are times I’d write about something and I’d immediately get traffic. That is not always the case though.

Well, SEO enthusiasts and webmasters, are you ready?

Just kidding. In all actually, the game hasn’t changed, just the name of it will be. However, I think some people will feel very lost after getting this news because all this time they thought high PR was the main reason for ranking. It’s not. There’s much more to it.

Source: http://www.webpronews.com/topnews/20…something-else

Being an SEO person, I was interested to see what it was about.

Apparently you can buy 1,000 anchor text backlinks at a time for $127. Now, keep in mind that these 1,000 anchor text backlinks are split up among 5 blog sites. So it’s 200 anchor text backlinks from each site with a various number of posts.

Let’s just assume they’ll post 2-3 anchor text backlinks per post. That is between 66 and 100 blog posts. For the sake of argument, let’s just say 75 blog posts per site is pointing to your targeted URL.

In a way, it’s great that you get 1,000 backlinks, but in all reality – WAKE UP! THIS IS TOTAL BS.

In THEORY, you’ll have 1,000 backlinks, but do they really actually matter?

Let me prove my point. Think of a popular blog.

Let’s put Matt Cutt’s blog on for display. His blog has a PR7 (his domain has a PR5, just fyi).

Now if you look at his blog entries, what are their PRs?

Most of them are 0. Yeah, 0. How much link juice will you have from a PR0 page?

You see, Google doesn’t care about the PR of your domain when it comes to backlinks, they care about the PR of the PAGE you are getting a backlink FROM! So it doesn’t matter if the blogs LinxBoss carries are at least PR5.

Let me have you do another test. Here’s a URL to one of Matt’s blog entry:

CLICK HERE to finish reading.

__________________
To Your Success,
Kevin Lam

UPDATE: If you’re here to bitch and moan about this NOT being a review, you need to just go. Most of you who complain that this is being reviewed without me actually using the product – oh well. Go cry me a river. I don’t have to use it to understand the underlying concept of it. I’m breaking it down to how it functions.

This applies to ALL backlinking networks, not just LinxBoss. Either you get it or you don’t.

Either read the whole thing, which continues in the forum where I TELL YOU that the concept works! And as I’ve used as an example for someone today, if you’re throwing 1,000 darts at a target, surely you’ll hit a bulls-eye at some point.

Yes, if you use LinxBoss or any other backlinking network, you’ll see SOME kind of result. I see results simply from doing blog commenting – so what? It only works to an extent. That is the whole point of this review.

Let me break this down in layman’s term for some of you folks that simply don’t get it:

You are promised 1,000 links pointed to 5 domains. There is no way LinxBoss is going to create 1,000 different blog entries for you. In fact, they use a lot of duplicate content – even customers of that service say so – so that’s not me guessing.You’re really going to get a max of 500 backlinks (considering it’s 2 links per post).

This was why I called it BS. I am not saying LinxBoss is full of it, just that the claim is very misleading.

Not all entries will get indexed, so you’re already under 500 backlinks. None of the blog entries will have any PR value (remember, they’re new and although SEs do index duplicate content, not all of them). Over time, a percentage of them will get indexed (but many will be removed as well), they will then become backlinks. So there is almost zero immediate value up front. However, for SOME sites, getting ANY type of backlink will boost their rankings.

Again, I have a website where I did ONLY blog commenting and it generated 1,200+ visitors a month after 2 months. I stopped after about 50 comments (not 500 or 1,000). Did I have to do any backlinking or use a service like LinxBoss, NO!

Now quit groaning and moaning and get on with life unless you have something constructive to contribute. If not, shut it.

Having a domain just isn’t enough to make your business running and ready to compete. You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers.

Invest in marketing your internet site.  There are basically two options available to you, the SEO and PPC. These two are probably the most desirable alternatives you can get for your internet business as strategy for search engine marketing.

1. SEO

SEO stands for Search Engine Optimization. Some researches indicate that 60% – 70% of internet surfers and users actually resort to using the Google search engine to find and locate web sites and pages, for any topic they desire. SEO is the process taken to make sure that the internet uses will find your website when ranked among the top results of a search. This way you can make sure that you will be visible and can clearly stand out from the rest.

To get a search engine optimization, you will have to build on your own internet site frequently hit internet links to web site pages. The process will involve IBLN or Independent Back-Linking Network, wherein hundreds or even thousands of pages will be utilized to promote a particular website of a client.

In SEO, there is no need for you to pay for the clicks although it will require you to spend time doing research to get a favorable combination of ads and target audience. The SEO process is a long term one. It requires months, 6 months at the least, before the proper outcome is fully achieved, but once the goal is accomplished, you will definitely get a steady source of profit.

2. PPC

PPC means Pay Per Click. It gives way advertising on a search engine. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine.

With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also very well check if your ad gets to be shown at all and if it is competitive with the rest.

There are some guaranteed benefits when you get to maximize the PPC strategy.

1. PPC lets you advertise to the whole of the online community. It is also relatively easy to set up.
2. At first glance, PPC advertising may seem very expensive. Could it possibly happen that someone out there will go on clicking on your ad? This will definitely give you a large bill without the expected profit on your part. If this provides a lot of worries, be rest assured that there is a protection for you. Networks are able to recognize fraudulent clicks.
3. You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads will no longer be displayed until the next period you want it again displayed.
4. You will also be able to adjust well to changes in market demands and trends.

In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this two is to evaluate according to your short term and long term plans. Take the PPC course for your short term goals and choose SEO if you have long term ones.

There world is out there for you now. Just make sure you do what will work best for your entrepreneurial endeavors and visions. The secret to success lies in your hands. Just study your options well and you’ll get exactly what you want.

The Very Basic

Like Neo, traffic is “The One”. Without traffic, all your effort would just go to waste. Every business needs customers, without them you wouldn’t have anyone to sell your products to. In the internet world traffic is the walk in customer. The more traffic you have the more people would be able to sell your products to.

But like any business that’s in every corner building or in the mall, not everyone that goes in will buy, but the greater of number that do come in to browse your merchandise, the greater number of people that will buy your products. It is a simple and known fact.

But, how do you get traffic, traffic large enough that could make a small percentage of eventual buyers enough to make a good profit. Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to provide them with good business.

Many of these success stories get their traffic from paying others. Yes that’s right; you have to spend money to make money. Advertising is the key. The more people that knows that your site exists; the more people would of course go to your site, that’s common sense.

While there are many ways that can get you advertising for free, this do not generate the same high volume as those methods that are getting paid. These paid advertisements include advertising schemes by Google and Yahoo.

The Value of Searches

The search and will be the easiest and fastest medium in finding what a person needs in the internet. Search engines have been very popular because they provide a vital service to many people. They are free and easy to use. With this popularity, they get many visitors and clicks that they are the most common sites that people go to. It is easy to understand why so many companies would pay to advertise with these search engines.

Search engines provide information to the millions of users that they have each day. They provide links to many sites that a user may be looking for. If your sites link pop up in the high ranks of the search results page, you get a great chance that they will go to your site. While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks.

When you pay for your advertisements, it is like paying for your traffic. This may sound like not such a good idea, but the payoffs would tell a different story. When you pay for your traffic, you are guaranteed of a consistent traffic flow to your site. You will never go with an empty sales day.

Paying for your Traffic

Usually, you will be charged with the number of hits a link gets when your ads is clicked, this is called pay per click. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools that aid you in using the right keyword for the right moment.

All the money you spend in paying for your traffic will not be for naught. You will get an impressive boost in traffic which will also result to a great boost in your sales figures. Paying for your traffic would be a really good idea and you will get all the benefits it has to offer.

Yahoo offers a chance for any company to increase their traffic by using their services. With more people being aware of your site, there would be more traffic and visitors to your site given the chance to view your pages as well as your products. With even a small percentage of successful sales, with a high traffic volume this could still be a substantial figure for your company.

Getting a consistent substantial flow of website visitors is every company’s goal. Many methods are devised and utilized to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service. Website visitors are potentially the life blood of your internet based business.

Yahoo/Overture utilizes the same principle as Google’s Adwords. In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page. Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched.

For example, lets say you run a car parts retail/wholesale site. You choose keywords that can prompt or trigger your ads to be shown in the page when a keyword is searched. When a search engine user types in Honda Accord, your ad may come up if you have designated that as one of your keywords. You don’t need to fully optimize your site with Search Engine Optimization methods and techniques.

While some work so hard to make their site one of the high ranking sites per keyword search, you get the chance to be on the top of the list or at least in the first page of a search result increasing your chance to be clicked on. With that, you drive traffic and website visitors to your site a lot faster.

You will have to pony up some cash when using this service though. There are different ways Yahoo/Overture will charge you. It may be in the number of Keywords or Keyword phrases your ad uses or in the many times your ad is clicked on. Others offer many other services like having your ad show up not only in the search engine pages but also with some third party sites.

Third party sites support ads that have the same theme or niche as them. With more areas your ad is shown, you increase the chances of people knowing about your site or product. With more website visitors you increase the sales of your site which makes your investment with your ads a wise one.

With so many competitions in the internet based businesses, it is necessary to take a huge leap forward from the pack by advertising. Yahoo/Overture will be a great place to start. Many have utilized their services and have reaped the rewards of this decision. It’s a marketing strategy that will increase your website visitors as well as increase your sales resulting to profit.

It takes money to make money, while there are some methods that are basically low cost or free, using a marketing service such as what Yahoo/Overture offers will provide results faster and on a larger scale. Many businesses have learned this the hard way, don’t be counted with them.

First off, here’s a video from Matt Cutts, a SPAM engineer from Google, giving some insights about backlinks from social media sites such as Twitter and Facebook:

www.youtube.com/watch?v=UxTmZulcQZ0

I’ve always agreed that it doesn’t matter if your backlink is from a .org, .net, .com, .gov or .edu. The domain extension doesn’t make it any more (or less) important than any other.

I’ve also mentioned in the past that any backlink with “nofollow” in it does not pass on any PR (page rank) value. No argument there.

However, don’t just ignore backlinks from “nofollow” sites. I’ve performed a test to prove my theory.

1. Registered brand new domain.
2. Created a website with DUPLICATE content.
3. Commented on 8 “nofollow” blogs a day for 3 days.
4. Did NOTHING else… including submitting to search engine, article marketing, anything. JUST the blog commenting.

3 days later, the website was indexed. I stopped posting blog comments and had received a total of 20 visitors.

If such a simple task still carries over some traffic, what makes you think getting backlinks from “nofollow” is a waste of time? Of course, it would be more beneficial to get the ‘do follow’ backlinks. Just try to be as natural as possible and not be too concerned whether a site is a do or not follow.

This year really is going to be an enormous year for Internet marketing. There’s going to be a lot of focus on getting businesses online and an increase in mobile (cellular) advertising. You truly do have to be prepared.

If you want an audio recording AND the powerpoint presentation from last night’s meeting, just go respond to my blog entry and you will be emailed with the download link. I talk about some very powerful tools to use that will save you hundreds of hours of manual labor a month.

What’s an hour worth to you? Let’s say it’s AT LEAST $7 an hour. If I could save you 500 hours a month, I’m practically putting $3,500 into your pocket.

Listen to the audio carefully, because there’s some information there not covered in the presentation. There’s a chance to save some money on my next product. You DON’T want to miss it.

Hint: You’ll practically be able to start your own SEO marketing firm or HAVE your own SEO marketing team do all the work with minimal costs each month.

But you have to respond to my blog entry.

You can set one up for yourself and one for your girlfriend, boyfriend, father, mother, sister, etc as long as they’re in a different address….

You can give that to them as a gift or see if they’ll just take the hit for you so you can have the whole $400. Either way, you gotta hurry because 1) the coupon expires at the end of this year… 2) it’s in a book so there’s a limit of how many people can have it!

Here’s book 1: Search Engine Advertising
And book 2: The Truth About Pay-Per-Click Advertising

You can thank me by posting below. You’re welcome, you’re welcome.

Let’s just say I bought both… $36… for $400… $36… for $400… hmmn. Keep in mind that this is ONLY for those who will be creating an account with them for the “first” time .

I’m thinking of keeping both, but I’m going to fill my father-in-law in on this one and let him toy with it to see if a COMPLETE newb can make some money. Next on the list are some of my friends. I hope they don’t run out of these books!

You have until the end of this year to redeem it! Yeah, December 31, 2009!

And if you’re wondering why I’m recommending you to use MSN AdCenter… well… heck, Frank Kern is making a bundle off of it and one of my clients (the Stupid Simple System) proved, in literally real-time, how easy it was for him to make $100 profit in just 3 days paying about $21 in ad expenses.

That’s a pretty good return if you ask me. And it took him about 5 minutes or so to setup. So yeah, I’ll definitely be playing with that.

Good luck,
Kevin Lam