Position Strategy Optimization & Marketing
If you know how to put search engines to work, you can easily turn your website into a funnel of wealth. However, there's more to it than just ranking high, it's about proper positioning and optimizing your visitor-to-customer conversion rate.
RankAboveOthers.com is a team of professional "website and conversion" specialists that does more than just "search engine optimization". We help companies build a strong foundation, a TRUE marketing plan and a strategy that helps increase customers and profits. Read More >>
Posted by Kevin Lam on Wednesday, November 7, 2012 · Leave a Comment
Today’s article will be rather short and concise. I just want to go over the 3 most essential elements of a successful website. It’s what many business owners miss out on and yet this should be the foundation of their website.
1) Your website should be designed and laid out in a way that helps convert your visitors into customers, clients, members or partners.
2) Your website should be easy to navigate, manage and update on your own without asking your designer to do something as simple as adding a gallery, an article, a title, a price change or something you could already do in Microsoft Word.
3) Your website should be planned and developed in a way that promotes better search engine placements/rankings and even more search engine traffic.
If your website does not have these 3 essential elements, your website is treading water and not making you more money. In fact, you could be LOSING money.
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